The Blog
326 posts tagged "marketing-communications"
What is your LinkedIn lead generation strategy?
If you're not developing a LinkedIn lead generation strategy, but complaining about poor lead volume, this 6-step strategy may help you. When was the last time you looked at LinkedIn? If you're like a lot of my friends, you haven't looked at, or logged into, LinkedIn in years. Your only interactions have been dealing with...
How to write a Services Page that works
Most website services pages suck. We can all agree that there are few things harder than writing about yourself, right? Whether it's your About Page, your Services Page, or anything else where you have to articulate your value, things get really hard, really fast. Right? The problem is that our deepest insecurities crawl out from...
eCommerce Trends in 2017: Push Notification Automation
Predicting eCommerce Trends We're just days away from the start of 2017, so it makes sense that we should start making guesses about what 2017 will bring with it, and nothing is more interesting than trying to predict trends in eCommerce. If you hadn't heard already, WooCommerce now powers 42% of all of the internet's online...
Are you registering a new domain?
If you are, then maybe you've been doing what I've been doing forever—using GoDaddy. For years I've been buying domains from GoDaddy. And before you start thinking about all the negative feelings you have about the company, you should know that I've rarely had any issues with their domain registration services. Additionally, I've gotten to...
Building an easy onboarding process for new customers
Long before there was SaaS (Software as a Service), there was ASP (Application Service Providers) and while they're not exactly the same, they've all been \"hosted products.\" Those are the kinds of products I've been working on since 1995. And in the last twenty years of doing this, no phrase has ever been more true than...
Why is marketing so hard?
The Problem isn't Quality I spend a lot of time with companies that have built amazing products, or that run incredible service offerings. The problem they have is rarely the quality of their work. Instead, the core issue they face is getting attention. And let's be honest, getting anyone's attention is tough work these days....
Styling MailChimp forms (without pulling your hair out)
Everyone loves MailChimp. If you've been working on WordPress sites for any amount of time, and you've helped a client get an email list set up, then you've likely worked with MailChimp. It's not only a powerful solution, but it also starts off free. And people love free. So whether you're using MailChimp now or...
How to get more traffic to your WooCommerce store
This is part 10 of 30 in a series on improving your WooCommerce Store. If you're just arriving at this site for the first time, you should know this post is part of a WooCommerce series. Here are the first 9 posts to catch you up. WooCommerce Product Comparisons WooCommerce Product URLs Wishlists for Guests...
What's harder than writing code?
Coding a WordPress plugin is hard I know that people like to say that everything in WordPress is easy. It's not true. Many things are difficult when it comes to WordPress. Developing a following who read your blog—that's hard.Getting your site to look like the original theme you bought—that's hard.Submitting your first patch and getting...
Why it makes sense to hire small agencies
I can still remember one of the first times I sold enterprise software to an enterprise client. They were a very large and well-known financial organization and I was sitting in a meeting with their senior technical staff. I was young and nervous at the meeting until I asked a question and heard the answer. \"What's...
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