The Blog
275 posts tagged "product-work"
Six Product Marketing Mistakes To Avoid
Learning on your own dime can get costly I will never know who deserves the credit for this quote, but it's one of my favorites: You must learn from the mistakes of others. You will never live long enough to make them all yourself. The reality is that most of us learn the hard way....
Product Features and the Elusive ROI Calculation
Can you calculate your Feature ROI? We were sitting on the campus of the University of Miami several years ago. It was the perfect chance for me to ask the same question to something like 40 different product owners. It was a technology conference, one of the country's largest, focused on WordPress. The product owners...
Selling a Product: Leverage the Sunk Cost Fallacy
What is the Sunk Cost Fallacy? If you've never heard of the Sunk Cost Fallacy, you've surely lived it. Here's how behavioraleconomics.com talks about it, \"Individuals commit the sunk cost fallacy when they continue a behavior or endeavor as a result of previously invested resources (time, money or effort) (Arkes & Blumer, 1985).\" One way...
Conversion Secrets: How to improve your website copy
Is anyone ever happy with their website copy? I knew, when I titled this article, that we could all start together in the same place. No one feels like their website copy is good enough. Right? But feeling cruddy or frustrated is just the start. It's not where we want to end up. If you...
The one simple strategy to generate more leads that most folks forget
There are a ton of lead generation strategies already out there If you want to generate more leads, there's no doubt you'll google the topic and get smart and useful articles like these: 7 Proven Lead Generation Ideas You Need to Try6 Fast and Easy Ways to Increase Lead Generation12 Lead Generation Strategies that will...
Embracing a Challenger Brand Strategy
Never heard of the Challenger Brand Strategy? No problem. There's a good chance you haven't heard of the challenger brand strategy, but I'm positive you've seen it at work. Time for a quick test to see which of these brands you recognize: Pepsi (instead of Coke)Ben & Jerry's (instead of Haagen-Daz)Apple (instead of Microsoft) It's...
The Best Ways to Request a Testimonial
Why should you ask for a testimonial? As I transition my website from a pagebuilder to using Gutenberg, I'm re-doing my site's pages. If you didn't catch it, I added a new page, which is called \"Ask me a Question.\" The page ends with the easy way to ask me a question using Clarity, the...
More Resources Won't Help
I remember reading a story, when I was first managing people, about Bill Gates and his approach to resources at Microsoft. According to the story, he regularly rejected requests to add resources to the development teams. When I first heard it, I was managing a team of three software developers. I thought his rejection was...
When the reciprocity principle goes wrong
What is the reciprocity principle? If you've never heard of the reciprocity principle, you've surely experienced it. If I say to you, \"thank you,\" what are you going to say back? If I pay you a compliment, like, \"I love your outfit,\" you'll likely figure out some way to return a compliment. In defining reciprocity,...
Competition is good
Competition is Good In 1995 Kim Polese was the product manager who launched Java to the world, from Sun Microsystems. The next year she left Sun with Arthur van Hoff and started a company named Marimba. I know, that's a long time ago. But for us old folks, it was a heady time when the...
Want to talk about what you just read?
Every great conversation starts with a single question.