Articles
279 posts tagged "product-work"
Ten questions to ask before building new plugins
Here are the ten questions I ask folks before they embark on the effort to create a new theme or plugin (or any new product).
3 second-mover advantages: benefits of late market entry
The stress of not being a market pioneer Let's talk second-mover advantages. It comes up regularly when talking with people about new products. Especially in the WordPress ecosystem, people regularly ask the question. Are all the good product ideas already taken? The underlying assumption is that once a single product exists, or once a great...
The Power of Networking: Product Developers Take Note...
I saw this tweet today... https://twitter.com/louisnicholls_/status/1368628254656102402 If you've spent the last several years becoming an amazing product developer, first let me just say that you're awesome. There are very few people on the planet (by percentage) that can make a computer do what they want it to do. The lesson Louis is highlighting is critical!...
Building products? Embrace successive experimentation & affordable loss
Most people think about their new product development efforts by looking at what they could gain. Maybe you should look at your affordable loss.
Six Product Marketing Mistakes To Avoid
Learning on your own dime can get costly I will never know who deserves the credit for this quote, but it's one of my favorites: You must learn from the mistakes of others. You will never live long enough to make them all yourself. The reality is that most of us learn the hard way....
Product Features and the Elusive ROI Calculation
Can you calculate your Feature ROI? We were sitting on the campus of the University of Miami several years ago. It was the perfect chance for me to ask the same question to something like 40 different product owners. It was a technology conference, one of the country's largest, focused on WordPress. The product owners...
Selling a Product: Leverage the Sunk Cost Fallacy
What is the Sunk Cost Fallacy? If you've never heard of the Sunk Cost Fallacy, you've surely lived it. Here's how behavioraleconomics.com talks about it, \"Individuals commit the sunk cost fallacy when they continue a behavior or endeavor as a result of previously invested resources (time, money or effort) (Arkes & Blumer, 1985).\" One way...
Conversion Secrets: How to improve your website copy
Is anyone ever happy with their website copy? I knew, when I titled this article, that we could all start together in the same place. No one feels like their website copy is good enough. Right? But feeling cruddy or frustrated is just the start. It's not where we want to end up. If you...
The one simple strategy to generate more leads that most folks forget
There are a ton of lead generation strategies already out there If you want to generate more leads, there's no doubt you'll google the topic and get smart and useful articles like these: 7 Proven Lead Generation Ideas You Need to Try6 Fast and Easy Ways to Increase Lead Generation12 Lead Generation Strategies that will...
Embracing a Challenger Brand Strategy
Never heard of the Challenger Brand Strategy? No problem. There's a good chance you haven't heard of the challenger brand strategy, but I'm positive you've seen it at work. Time for a quick test to see which of these brands you recognize: Pepsi (instead of Coke)Ben & Jerry's (instead of Haagen-Daz)Apple (instead of Microsoft) It's...
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