The Blog
556 posts tagged "wordpress"
Differentiation Needs To Be More Than Rent vs Own
Digital sharecropping is a thing. I get it. If you've never heard of the phrase, \"digital sharecropping\", then you should check out this 2015 article at Copyblogger by Sonia Simone. The short version is don't build your digital empire on someone else's land. Sometimes people talk about it as the comparison of getting a place...
You Can't Afford The WordPress Plugin You Want
Eventually we all hear this request If you visit a WordPress or WooCommerce facebook group, you're likely to hear a request for a plugin that does everything. My answer often disappoints them. It doesn't exist. And if it did, you still can't afford the WordPress plugin you want. Let's start with a request. See if...
Is Interactive Video The New Normal for eCommerce?
How do you make technology predictions? So I tell you that I think interactive video is going to be the new normal. How would I know anyway? Am I credible? Am I an expert in interactive video? No. But it begs the question - how does anyone make technology predictions. So let me tell you...
Customizing the WordPress Dashboard Is Now Easy
Make WordPress more friendly for non-technical audiences I've been having a conversation with a few folks about the challenge that comes with building WordPress solutions for non-technical customers. And the conversation regularly goes back to customizing the WordPress dashboard. So over the last few weeks I've purchased licenses for several solutions that make this easy.
Is There Really an Alternative to HubSpot?
When you have an inbound strategy, is there really an alternative to HubSpot? When people talk about HubSpot, it's almost like they have to say more than CRM. If they don't say \"inbound,\" are they really talking about HubSpot? In other words, when people are talking about driving growth, having an inbound strategy, focused on...
Why I no longer allow comments on my blog
You've heard the debate about comments on blogs, right? The conversation comes up a lot about comments on blogs. I used to tell people that I really appreciate comments on blogs. But that was back in 2013. And things aren't exactly the same today. Today I no longer allow comments on my blog. My friend...
Gravity Forms Makes It Fun to Work With Forms
Gravity Forms 2.5 is Live If you want to talk about the most powerful plugins that have made WordPress what it is today, I would tell you it's has been form plugins, membership plugins, eCommerce plugins and LMS plugins. The original form plugin for WordPress - the one that helped people understand you could make...
How to Boost Your Average Order Value
When I was in college, a long time ago, I had to take a statistics class. I can't recall much from that class (other than I remember barely going, and sitting in the back when I did). But I did learn the difference between mean, mode, and median. Turns out, when it comes to increasing...
Are you using Video Testimonials yet?
If a picture is worth a thousand words..... There's something so incredibly powerful when you're presented with video testimonials. Don't believe me? Check this out. It's a video testimonial for my coaching service by my friend Shawn, who runs WP101. How much more powerful is that compared to putting a simple text quote in front...
Building a New Product? The Trick is Niching Down.
Let's say we were getting into the eCommerce product space... Imagine I was getting into the eCommerce product space. The first advice I'd give myself would all be about niching down. Because, after all, it's the first advice I'd give you too. Let's go further and say we still wanted to stay in the WordPress...
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