Designing the Product Page

Designing a product page is part art, part science A while ago I wrote you about a conversion problem. Conversions are always about trust. But when it comes to eCommerce, we’re never done optimizing conversions, right? That’s why I wrote…

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The Perfect Product FAQ

There’s a lot of debate about a Product FAQ Some people will tell you that it’s a must have (ahem, I’m in that crowd). But others will tell you that a Product FAQ is the wrong way to focus your…

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