How do you productize consulting services?
What is a productized service? When you build B2B SaaS products, your clients often come to you with the same requests, over and over. Each one, individually, sounds like professional services. But after hearing them often enough, I began to ...
Conversion Secrets: How to improve your website copy
Is anyone ever happy with their website copy? I knew, when I titled this article, that we could all start together in the same place. No one feels like their website copy is good enough. Right? But feeling cruddy or ...
The one simple strategy to generate more leads that most folks forget
There are a ton of lead generation strategies already out there If you want to generate more leads, there's no doubt you'll google the topic and get smart and useful articles like these: 7 Proven Lead Generation Ideas You Need ...
I Say No a Lot
Here's my single trick to make everything better: I say no a lot. It's the single best strategy I've ever learned to help me drive success.
Embracing a Challenger Brand Strategy
Never heard of the Challenger Brand Strategy? No problem. There's a good chance you haven't heard of the challenger brand strategy, but I'm positive you've seen it at work. Time for a quick test to see which of these brands ...
Here’s How to Position Yourself in the Market
For digital agencies, it's always a question of expertise I interact with a lot of digital agencies in the WordPress ecosystem. Whether they're micro-agencies (small teams under 5 full time employees) or mid-sized agencies (up to 200 employees), the conversations ...
Ten questions to ask before you quote your next eCommerce project
It can be hard to estimate store projects I'm not lying when I tell you that I once knew a team that sent a customer a quote for a project, only to discover the developer involved had only quoted half ...
The Best Ways to Request a Testimonial
Why should you ask for a testimonial? As I transition my website from a pagebuilder to using Gutenberg, I'm re-doing my site's pages. If you didn't catch it, I added a new page, which is called “Ask me a Question.” ...
Recurring Revenue & Extending Your Team
Recurring Revenue is the Name of the Game If you're running a digital agency, creating recurring revenue is critical. But to do that, you likely have to extend your team. And just the other day, I told you that more ...
When the reciprocity principle goes wrong
What is the reciprocity principle? If you've never heard of the reciprocity principle, you've surely experienced it. If I say to you, “thank you,” what are you going to say back? If I pay you a compliment, like, “I love ...