Business

Repeating Our Mistakes

Let’s Stop Repeating Our Mistakes I had several product-related conversations today. And in each, it felt like I was repeating lessons that we all knew. The problem isn’t knowledge. It’s the mental shortcuts we make that put us in a…

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Retaining Your Top Talent

It’s Crazy Out There It’s never been harder to hire talented staff right now. Every person I know who is looking for work is finding work. And often multiple offers. Even crazier is that they’re getting offers that are incredible…

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You Are Not the Customer

Your marketing team worked really hard to investigate your target customer. They worked on segments and did customer interviews. They spend tons of time and money and crafted personas. Maybe they even gave them names (though I prefer roles). The…

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Pricing Utility Features

Pricing is Hard. Normally I don’t put a period after my headlines. But pricing is hard – period. You know what I mean? It’s challenging to figure out the right spot where you and customers both agree that the value…

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The Way To Hire Right

The Truth in Technology Hiring right now is crazy. I’m not talking about people who don’t want to work, or anything like that. I’m talking about the fact, in technology, that it’s crazy to try to find talented folks right…

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Analyzing the Competition

Why is is important to analyze the competition? Anytime I hear someone say, “we don’t have any competition,” I know two things. First, they are defining competition incorrectly. Second, they’re in for trouble when it comes to growth. It’s why…

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