Why is marketing so hard?
The Problem isn't Quality I spend a lot of time with companies that have built amazing products, or that run incredible service offerings. The problem they have is rarely the quality of their work. Instead, the core issue they face ...
Styling MailChimp forms (without pulling your hair out)
Everyone loves MailChimp. If you've been working on WordPress sites for any amount of time, and you've helped a client get an email list set up, then you've likely worked with MailChimp. It's not only a powerful solution, but it ...
How to get more traffic to your WooCommerce store
This is part 10 of 30 in a series on improving your WooCommerce Store. If you're just arriving at this site for the first time, you should know this post is part of a WooCommerce series. Here are the first ...
What’s harder than writing code?
Coding a WordPress plugin is hard I know that people like to say that everything in WordPress is easy. It's not true. Many things are difficult when it comes to WordPress. Developing a following who read your blog—that's hard. Getting ...
Why I recommend ConvertKit to Infusionsoft users
Most of my conversations about Infusionsoft end up sounding exactly the same. And it's not the fault of InfusionSoft. Have you ever talked to someone about Infusionsoft? If you're anything like me, you now know that there are only two ...
What is predictive lead scoring?
We've all walked into a store looking to buy something… You walk into a store and you tell the person who's in the store, let's say it's a Best Buy, you tell them what you're looking for. “I'm looking for ...
Are you collecting video testimonials?
This is a lesson I've learned first hand The first time we held CaboPress I didn't even take a camera. I never thought about the marketing of the conference at all. I was just focused on making sure the folks ...
Has Website AI Arrived?
If you haven't heard of website artificial intelligence, the concept is not hard to grasp. Instead of a designer or developer building your website, software creates it. And it does so by leveraging all sorts of logic rules and best ...
Rainmaker Marketing Automation: Giving prospects a tiny nudge
This is a post in a series on Rainmaker—the platform created by the folks formerly known as Copyblogger. My family took another cruise! I was just on a cruise last week—spending an entire week in the Caribbean with my family. It ...
Marketing your Software Product? Here are five things to remember
What if there was a template to follow for marketing your software product? It would be nice, wouldn't it? Unfortunately, the people who are great at it don't tell you their secrets and the people who tell you their secrets ...