Marketing

Do you know how to tell people what you do for a living?

It's a question I get asked a lot. You probably do to. People want to know what you do for a living. Here's my question to you. Do you have a good answer?

The right way to sell yourself

When people encourage you to blog, for you or your company, the question pops up? How often to pitch. Here's the right way to sell yourself, in my opinion.

Progressive Profiling: Have you started this yet?

If you were thinking that progressive profiling was only for enterprise customers, then I want you to reconsider. I've just used it on my contact form. Here's how you can do it too!

If you think you don’t need segmentation, you’re wrong.

I'll be honest with you, too many people think they don't need segmentation homework. They want to work on other things. And they're wrong. Completely.

What does Match.com know about membership sites?

What does Match.com know about membership sites that you don't? I'll tell you right now.

Notifications from your WordPress powered app

If you're building a WordPress powered app, then this little plugin may help you solve a notifications issue quickly. It's a neat little find.

It’s time to change my calendar…

This year my calendar looks different than previous years. It's filled with events where I'm not speaking to a crowd that knows me. It's on purpose.

Things I hate: People with Formulas

In my second part of this four part series, I focus on people with formulas - the get rich, get thin, get (fill in the blank) quick kinds of formulas.

Articulating your Value

It's uncomfortable to talk about what you know and how much you know. I get it. But if you're not articulating your value, who is?

Building your product isn’t the most important thing!

I know you're thinking building your product is the most challenging thing ever. But it's not. It's only one item you need to think about. Here are others.

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