Testing with Sample Data
How do you decide which plugin will work best for you? Some people just read the marketing text on each site, and that's a fast way to burn thru cash. Others may just get a recommendation. For me, I like ...
Order Bumps or Upsells?
Which grows your revenue faster? Order bumps or Upsells? The other day I saw someone ask which was more useful in driving order value up – order bumps or upsells? You know how important I think these are. And I've ...
Embrace Your Uniqueness
I don't write a lot of posts like this one, where my focus is to point you to stuff I've already written, but there's a reason this is top of mind. My daughter is applying to college this weekend. She ...
What Do You Do After You Segment Your Market?
Segmentation is everything I mentioned it yesterday. And segmenting your market is so important that I write a lot about it. The old way of pitching products – “we're for everyone” – just doesn't work anymore. I've spent time talking ...
Repeating Our Mistakes
Let's Stop Repeating Our Mistakes I had several product-related conversations today. And in each, it felt like I was repeating lessons that we all knew. The problem isn't knowledge. It's the mental shortcuts we make that put us in a ...
Ed Sheeran & Creativity
I don't know if you know Ed Sheeran but I'm guessing you've heard one of his songs, with him singing, or something he's authored for someone else. There's no question he knows how to write songs – even if you ...
Easy to Say, Hard to Do – Eliminate Friction
It doesn't matter if you're designing a new product or service, it takes a lot of work to get the new offering right. I'm in the middle of working on a new offering right now, and even though I've done ...
Uncanny Codes for WordPress
Recently my friend Veena offered a lifetime deal on Appsumo for Smart Quiz Builder. One of the things I thought was pretty cool was her ability to create all those “stackable codes” for Appsumo customers so that they could get ...
Retaining Your Top Talent
It's Crazy Out There It's never been harder to hire talented staff right now. Every person I know who is looking for work is finding work. And often multiple offers. Even crazier is that they're getting offers that are incredible ...
Building Disposable Software
Disposable Software – The Concept Most of us, when building software, try to make it support or handle just about anything that it might face. We read bug reports, even for tiny edge cases, and we work to fix our ...