Blog

Silence: The Power of the Pause

I’m an extrovert. I like to talk. Silence isn’t natural to me. I think my opinions and ideas are important. But this can really be a challenge or obstacle if you’re selling. Now truth be told – I’ve never held…

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Has Peer Pressure gotten a bum rap?

The statistics on high school peer pressure are crazy. In California, laws are getting written up against bullying because it’s become such a problem. Among parents, any discussion can get focused pretty quickly on negative peer pressure if your children…

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What is your Brand Essence?

If you had to distill your reason for doing what you do down to two or three words, could you? Every day I work with individuals who think brand management is only for the big corporations. These folks are dedicated…

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