Articles
202 posts tagged "Agency Advice"
Putting Segmentation and Pricing Together
Two days ago I wrote about segmentation. Yesterday about value-based pricing. Today I'm bringing segmentation and pricing together.
This is not the definition of value based pricing
A lot of people talk about it, but from what I hear, they're getting the definition of value based pricing wrong.
If you think you don't need segmentation, you're wrong.
I'll be honest with you, too many people think they don't need segmentation homework. They want to work on other things. And they're wrong. Completely.
When WordPress Site Prices Get Too High...
What happens when WordPress site prices get too high? Is that even possible? I think it is - because I'm a believer in value-based pricing. Here's my take.
The marketing mistake too many people make
I talk about this so much I'm surprised I haven't written about this classic marketing mistake. Here's my introduction to outside in marketing.
Project Managers, these are for you
This is a series of videos for Project managers that I've been recording for some of my staff.
Which of these two different buying decisions are you asking for?
It's easy to confuse two different buying decisions. But one is a lot harder than another to make. So it helps to be clear on what we really want to ask.
Things I hate: Cost-Plus Pricing
On my short list of things I hate, here's one about pricing - cost-plus pricing. I hate it, mostly because it's selfish. There, I said it.
Things I hate: People with Formulas
In my second part of this four part series, I focus on people with formulas - the get rich, get thin, get (fill in the blank) quick kinds of formulas.
Things I hate: Indirect Communication
Few things in the world are worse than service providers who (for some reason) embrace indirect communication. It's the first item in this freelance series.
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