Articles
325 posts tagged "Marketing & Communications"
Five Tips for Delivering a Great Keynote Address
If your next talk includes delivering a great keynote, then here are five tips I hope will help you - with links to several other referenced articles.
Impostors, Fakers, Posers, And the Insecure: this is for you!
Dealing with the impostor syndrome isn't fun - but it's important if you struggle with feeling like an impostor, faker, or poser.
When you tell a story... build anticipation!
There's a great way to tell a story and lots of poor ways. Here's what some of the best storytellers do when they present: they build anticipation.
How you think about how you think can change how you think
I spoke at WordCamp Las Vegas (2013), delivering the keynote address. I made one point: How you think, about how you think, can change how you think.
Sell more by selling less
Don't sell features. Don't sell benefits. Instead, sell destinations. As you do, you'll sell more by selling less.
What public speakers can learn from the NFL
If you're anything like me, you can't stand to see yourself in video. But there's a lesson public speakers can take from the NFL that's worth noting.
You won't have to become a WordPress expert once you see this
Over time WordPress has become a bit more complicated than before. But that doesn't mean you need to become a WordPress expert. Now you have options.
Using Gravity Forms and MailChimp to give my readers more choice
I write daily. Some people have asked for a way to get my posts, but weekly instead of daily. So here's how I used Gravity Forms and MailChimp to do it.
My ten growth tips for your email subscriptions and traffic
The other day I was working with a client, helping them think about growing their list and traffic to their site. When I was done writing it up, I realized these growth tips could help you too. So here they are.
Our decisions aren't purely rational
We aren't as purely rational in our decision making as we like to tell ourselves. Why? Because our senses - touch, smell, visual - impact our choices.
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