Articles
279 posts tagged "product-work"
Selling more is all about Perspective
Want to sell more themes and plugins? Then you need to make a shift in how you sell. It's all about perspective and you need a change: from the inside out.
Do you need a Community Manager?
There are a lot of questions about the role of a community manager. Here are the three things I think they do best, that have a multiplying effect.
Sustainability for WordPress Themes
Our pricing conversations aren't yet done. I'm looking at sustainability for WordPress themes, because I fear moving down the same path as plugin developers did.
How do you approach product development?
Everyone approaches product development differently. Here are four default inclinations. Find yourself and see if this description (and advice) fits.
WordPress Sustainability And Licensing Lessons
I guess I had one last post in me about the recent WooThemes pricing change. So here's some thoughts on WordPress sustainability and software licensing.
Pricing lies we tell ourselves
We've been talking about WooThemes and their pricing changes all day. But I want to look at three pricing lies we tell ourselves.
Don't forget why people are paying you
If you're creating a new product, make sure you're clear about why people are paying you. That alignment can drive your success or completely kill you.
Why we all suck at Pricing
Let's be honest: we all suck at pricing. But why is that? Here;s my take on the two reasons why I think we all suck at pricing.
Do you have a revolutionary Drag & Drop WordPress Theme?
I don't know if you've heard of the upcoming Drag & Drop WordPress revolution that's coming. Here's my take on it.
On Pricing: Why discounts don't work
I know we all love discounts - at least in the moment. But discounts don't work for me because of what happens later. In the end, I'm an unhappy customer.
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