Articles
325 posts tagged "Marketing & Communications"
Make your website a better salesperson
Has this ever happened to you? You're talking to a friend and they suddenly name another person. But it's a name you've never heard of before. And suddenly you're wondering how you got so lost. Now the story doesn't make any sense. And you're still trying to work out who that other person is. Spouse?...
Getting past your insecurity to write an about page that delivers results
If you are going to write an about page, get ready for stress There are few things harder, when it comes to managing your own website, than the work that to write an about page that actually works. It seems like the moment you start writing, every voice in your head joins together to stop...
The Best Ways to Request a Testimonial
Why should you ask for a testimonial? As I transition my website from a pagebuilder to using Gutenberg, I'm re-doing my site's pages. If you didn't catch it, I added a new page, which is called \"Ask me a Question.\" The page ends with the easy way to ask me a question using Clarity, the...
Are you designing for conversion?
You have a problem. But it's not traffic. Yesterday I highlighted that everyone wants more traffic. But let's be honest, that's not what you really want. Right? You want to convert that traffic. You want the results of that traffic visiting your site and buying from you. You want the cash. So now we need...
How do you come up with blog topics?
Do you already have a list of blog topics? Today is 25 days of blogging in a row. Yesterday, after my longer post on the size of the WordPress market for premium plugins, a ready hit reply (to the newsletter) and asked the question, \"Do you already have a list of bog topics or are...
Share everything you know
For a period of three years I blogged daily. I missed a day here or there when I was sick or traveling, but it was more about the habit and pleasure I felt as I shared insights and reviews of products and services in the WordPress ecosystem. But that was a few years ago and...
Why I recommend ConvertKit vs ActiveCampaign
Recommendations are a funny thing Everyone has an opinion, when it comes to the tools they use. And when someone asks me for my opinion, I give it to them. But the moment I do, something crazy happens. The debate and questioning starts. Did I think about this? Have I considered that? And in my...
Great Answer, Wrong Question
I was a freshman in college when I failed my first test. Until then, throughout Jr and Sr high school I was an A student. I wasn't used to failing tests. At all. But in college I took a class that was for Juniors. As a freshman. And I loved it. But it was tough....
How to sell in hard times
How do you sell in a downturn? If you've never been in this situation before, I get it. It's stressful. It's confusing. And when you're worried that you'll come off tone deaf, it's a challenge to know how to sell in hard times. But I think you'll find that the formula isn't all that complicated.
7 Tips for Telling Stories on Zoom
Everyone is Telling Stories Right Now...on Zoom. My team is on daily Zoom calls. My kids are on Zoom calls for school. My wife gathers with a group of women so they can drink wine on Zoom. So why shouldn't I be telling stories on zoom?
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