Articles

Articles on AI, coaching, product strategy, and building a business that matters.

1597 posts

How to choose WordPress hosting in 2015

wordpressApr 5, 2015

If you're wondering how to choose WordPress hosting, here's my quick guide - the 2015 edition.

wordpress

Don't make this common membership site mistake!

membership-sitesApr 2, 2015

Too many people, excited to spin up their site, make this membership site mistake - and it costs them. Don't do it.

membership-sites

Thank you. And stop using the word \"just\"

insightsMar 31, 2015

Today marks a nice milestone for my personal blog. But for you the lesson is different. It's a simple request really. Stop using the word \"just.\"

insightsmarketing-communications

How do you name your product?

marketing-communicationsMar 27, 2015

As I look at products in the WordPress space, I wonder if it's time to move past purely descriptive names. So I ask: How do you name your product?

marketing-communicationsbusiness-adviceproduct-work

The product challenge you're facing isn't what you think it is

marketing-communicationsMar 25, 2015

I know what most people think their product challenge is. And they have it all wrong. It's not what they think it is. In fact, it's really different.

marketing-communicationsbusiness-adviceproduct-work

Do you know how to tell people what you do for a living?

marketing-communicationsMar 23, 2015

It's a question I get asked a lot. You probably do to. People want to know what you do for a living. Here's my question to you. Do you have a good answer?

marketing-communications

Worried about CSS? Check out CSS Hero

wordpressMar 22, 2015

If you've not heard of CSS Hero, you need to know about it - right now! It's so cool. Here's a quick video for you.

wordpress

The right way to sell yourself

agency-adviceMar 21, 2015

When people encourage you to blog, for you or your company, the question pops up? How often to pitch. Here's the right way to sell yourself, in my opinion.

agency-advicemarketing-communications

Progressive Profiling: Have you started this yet?

wordpressMar 20, 2015

If you were thinking that progressive profiling was only for enterprise customers, then I want you to reconsider. I've just used it on my contact form. Here's how you can do it too!

wordpressmarketing-communications

Putting Segmentation and Pricing Together

agency-adviceMar 19, 2015

Two days ago I wrote about segmentation. Yesterday about value-based pricing. Today I'm bringing segmentation and pricing together.

agency-advicebusiness-adviceproduct-work

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