The Blog

Articles on AI, coaching, product strategy, and building a business that matters.

275 posts tagged "product-work"

What's the Best CRM for small teams in the WordPress space?

agency-adviceMar 31, 2021

It's a question that bounces around in your head If you're a freelancer, small digital agency, or run a small team selling a plugin or theme, you've likely wondered what's the best CRM for you - or if you need one at all. Maybe you've been fine with your email system and a help desk...

agency-advicewordpressproduct-work

Building an Online Marketplace Has Never Been Easier in 2021

wordpressMar 29, 2021

If you want to sell stuff, even physical stuff, you don't need to run to ETSY. Building an online marketplace has never been easier with WordPress.

wordpressecommerceproduct-work

How you tell your story matters

marketing-communicationsMar 24, 2021

I'm not telling you anything new How you tell your story matters a lot. It's the difference between being remembered, and not. It's the difference between someone paying you money, and not. And most importantly, it's the difference between a customer sharing your story with their friends, and not. You have to take a corner.

marketing-communicationsproduct-work

Differentiate or Disappear

agency-adviceMar 23, 2021

You thought I was going to say \"Die,\" right? That's the title of one of my favorite books by Jack Trout. Differentiate or Die is a great book and you should read it. But death would be too quick and painless. No, the reality is that it's worse than death if you can't differentiate in...

agency-advicemarketing-communicationsproduct-work

Taking a corner: Be known for something

agency-adviceMar 17, 2021

What do I mean when I say you should be taking a corner? When I help, coach, or provide strategy advice to a product company, one of the first things I mention is that they should actively, and regularly, be taking a corner. What I have realized is that I'm using a phrase that not...

agency-adviceproduct-work

Stop preventing scope creep - you're leaving money on the table

agency-adviceMar 16, 2021

People always tell me they hate scope creep. Me? I love it. So here are three reasons you should stop preventing scope creep right away!

agency-advicebusiness-adviceproduct-work

Ten questions to ask before building new plugins

product-workMar 14, 2021

Here are the ten questions I ask folks before they embark on the effort to create a new theme or plugin (or any new product).

product-work

3 second-mover advantages: benefits of late market entry

business-adviceMar 13, 2021

The stress of not being a market pioneer Let's talk second-mover advantages. It comes up regularly when talking with people about new products. Especially in the WordPress ecosystem, people regularly ask the question. Are all the good product ideas already taken? The underlying assumption is that once a single product exists, or once a great...

business-adviceproduct-work

The Power of Networking: Product Developers Take Note...

coachingMar 7, 2021

I saw this tweet today... https://twitter.com/louisnicholls_/status/1368628254656102402 If you've spent the last several years becoming an amazing product developer, first let me just say that you're awesome. There are very few people on the planet (by percentage) that can make a computer do what they want it to do. The lesson Louis is highlighting is critical!...

coachingbusiness-adviceproduct-work

Building products? Embrace successive experimentation & affordable loss

product-workMar 2, 2021

Most people think about their new product development efforts by looking at what they could gain. Maybe you should look at your affordable loss.

product-work
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