Articles

Articles on AI, coaching, product strategy, and building a business that matters.

1639 posts

When is it worth selling lifetime or unlimited plans?

Agency AdviceNov 25, 2014

Sometimes lifetime or unlimited plans can make sense. But only sometimes. And it means you have to do some math homework to know if it's a good idea.

Agency AdviceMarketing & CommunicationsBusiness AdviceProduct Work

No one cares about your process (initially)!

Agency AdviceNov 24, 2014

I don't mean this in a way that makes you feel bad. I'm simply saying that your focus should be on something else - your prospect's decision criteria.

Agency AdviceMarketing & Communications

Picking a WordPress Membership Plugin? Watch this video

Membership SitesNov 23, 2014

Picking a WordPress membership plugin? You'll want to ask yourself the 6 questions I talk about in this video, presented at WordCamp New York.

Membership Sites

Building your First WordPress plugin? No one will tell you this...

WordPressNov 21, 2014

Building your first WordPress plugin can be scary. But it doesn't have to be. There are tons of resources to help. And here's the one thing no one tells you.

WordPressProduct Work

WP Engine is innovating again

WordPressNov 20, 2014

If you haven't heard yet, WP Engine is innovating again. This time they're focused on the enterprise.

WordPress

8 Weeks at Crowd Favorite

InsightsNov 19, 2014

If you've been wondering what I've been up to at Crowd Favorite, here's an inside look at my last 8 weeks and the 8 principles that have driven my focus.

Insights

WordPress Drag & Drop solutions: Make vs. Carrington Build

WordPressNov 18, 2014

How do you choose between these two different drag and drop solutions: Make vs Carrington Build. Here's my take on the comparison.

WordPress

Are you using Google Fonts? Have you read their TOS?

WordPressNov 17, 2014

A lot of us use Google Fonts without thinking twice. We even do it on customer projects. But that may not be the right call - depending on who your client.

WordPressBusiness Advice

Building your product isn't the most important thing!

Marketing & CommunicationsNov 15, 2014

I know you're thinking building your product is the most challenging thing ever. But it's not. It's only one item you need to think about. Here are others.

Marketing & CommunicationsCoachingProduct Work

Membership Plugins don't do that

Membership SitesNov 14, 2014

I get a lot of questions about membership plugins on my site. Sometimes I have to level set expectations about what they're meant to do.

Membership SitesWordPress

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