Articles
325 posts tagged "Marketing & Communications"
Why I recommend ConvertKit to Infusionsoft users
Most of my conversations about Infusionsoft end up sounding exactly the same. And it's not the fault of InfusionSoft. Have you ever talked to someone about Infusionsoft? If you're anything like me, you now know that there are only two kinds of people in the world - people who haven't tried Infusionsoft yet, or people...
Speaking without Notes: A Public Speaking Tip
People who present without notes are not magicians. They just know a few things others don't. The perceptions behind speaking without notes To get started, we should look at the reason why it might be worth speaking without notes. Here are three perceptions that are most important to me. There is the perception that the speaker is...
Have you embraced the full power of storytelling?
There's power in your story The other day I was interviewed by my friend Carrie Dils on her OfficeHoursFM Podcast. We talked all about the power of storytelling-in business. I'm hoping it was practical and useful, as I didn't spend a ton of time on theory and structure. Check out the interview. Critical takeaways:...
What is predictive lead scoring?
We've all walked into a store looking to buy something... You walk into a store and you tell the person who's in the store, let's say it's a Best Buy, you tell them what you're looking for. \"I'm looking for a television.\" Right off the bat they start asking you questions, \"Are you looking for...
Are you collecting video testimonials?
This is a lesson I've learned first hand The first time we held CaboPress I didn't even take a camera. I never thought about the marketing of the conference at all. I was just focused on making sure the folks that had travelled from the US to Baja (officially Mexico) got thru customs and reached...
Are you trying to create memorable presentations?
Did you know most people forget what they hear within an hour? Make your words memorable. What we know today about how the brain works, and about how people process information, is so dramatically different than what we were taught in school, it's ridiculous.
Have you run out of blog ideas? Try this
Everyone has it happen at some point, right? Running out of blog ideas? It's not that uncommon. No one has ideas all the time. So why should you be so lucky? The truth is that we all struggle sometimes to know what to write about.
Has Website AI Arrived?
If you haven't heard of website artificial intelligence, the concept is not hard to grasp. Instead of a designer or developer building your website, software creates it. And it does so by leveraging all sorts of logic rules and best practices. Some might argue that these logic rules and best practices are what help great...
Rainmaker Marketing Automation: Giving prospects a tiny nudge
This is a post in a series on Rainmaker--the platform created by the folks formerly known as Copyblogger. My family took another cruise! I was just on a cruise last week--spending an entire week in the Caribbean with my family. It was nothing short of amazing and incredible. We'd been on the same exact boat almost...
Marketing your Software Product? Here are five things to remember
What if there was a template to follow for marketing your software product? It would be nice, wouldn't it? Unfortunately, the people who are great at it don't tell you their secrets and the people who tell you their secrets aren't great at it. But every now and then I come across a jewel and...
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