Competitive Intelligence – The Claude Way
The exact steps to produce a Skill with Claude - to do competitive intelligence.
Motivational Segmentation
The other day I wrote an ebook about motivational segmentation. It wasn't called that, because, seriously, who would choose to read something with that title. Instead, I called the eBook, Grow Your Coaching Practice 8X With One Single Sales Strategy. ...
Creating a “How to work with me” Guide
Not Everyone Knows How To Work With You When you're adding new people to your team, they're stepping into a team dynamic and starting to work with a bunch of people they have no history with. In other words, they ...
New Courses Are Available
Having worked with hundreds of teams building and marketing new products, there are patterns of mistakes I see all the time. The crazy thing is that every one of these mistakes is completely avoidable – without a PhD or ten ...
Doing Sales Sequences Right
It won't surprise you that I woke up today with emails in my inbox from some company whose form I filled out a few days ago. It likely won't surprise you either that in that same inbox were emails from ...
The Anti-Pitch
“Dad, you're crazy.” My daughter is a high school senior and interested in more than one boy. One appeared today and they had a chat. Tonight at dinner I asked if she was going to text him and maybe set ...
Great Introductions
The Art of a Great Introduction The other day I wrote a tweet about generosity. A way to be generous without spending a penny. It was all about networking and great introductions. Why are Introductions So Critical? When you introduce ...
There Are Two Kinds of People In The World
There Are Two Kinds of People You've likely seen the tweet that says something like, “If you bought something that's normally $1,000 and you paid $750, you didn't save $250, you spent $750.” Now maybe you wouldn't spend the $750. ...
Having Difficult Conversations
Difficult Conversations Aren't About The Words I don't know about you, but difficult conversations make me sweat. They stress me out. And yet over the years I've navigated enough of them to know three things: They're going to happen. They're ...
There’s Power in Empathy
Mirror Neurons Imagine a monkey that is angry. Now imagine you can monitor his brain. You see what fires and what doesn't. Ok, you've got it mapped. Now imagine that he sees another monkey who is upset. And before you ...