Articles

Articles on AI, coaching, product strategy, and building a business that matters.

1598 posts

Pricing as a Mirror

agency-adviceDec 26, 2013

Sometimes we use price in weird ways - to help us make non-pricing decisions. Yet we're still making a product selection decision. Just not the normal way.

agency-advicebusiness-adviceproduct-work

Easy eCommerce And Membership Sites using WordPress

membership-sitesDec 26, 2013

I get at least one to two emails a day asking how to build a combined ecommerce and membership site using WordPress. Here's my answer.

membership-sitesecommerce

Public Speakers, hire a photographer

marketing-communicationsDec 24, 2013

There's a huge benefit of getting great photos (non-blurry, good contrast, well-lit) of you on stage - so hire a photographer

marketing-communications

Are you managing expectations well?

agency-adviceDec 24, 2013

What does Christmas and Las Vegas have in common? Well, it has to do with expectations. My suggestion is simple, even if you won't love it.

agency-advice

How I grew my blog to 1 million pageviews in 18 months (without tricks)

wordpressDec 22, 2013

Here are my secrets to getting to 1 million pageviews on my blog in 18 months without any tricks.

wordpressmarketing-communications

Content is King, Behavioral Analytics is Aces

wordpressDec 21, 2013

We've all heard that content is king, right? Might there be something more important? Why create content if you don't know how it's being interacted with?

wordpressecommercemarketing-communications

Designing a Customer Happiness Report: Five decisions you have to make

agency-adviceDec 20, 2013

Customer happiness reports share the current status of a business by publishing key metrics. Designing one of your own means making these five decisions.

agency-advicemarketing-communications

Does my startup need a board of directors?

coachingDec 19, 2013

So does my startup need a board of directors? Yes. Even if you're bootstrapping. Why? Because you have blind spots and your focus can hurt you.

coaching

The Challenge of Pricing WordPress Addons and Extensions

agency-adviceDec 17, 2013

Pricing is tough - I know I say that a lot. When you're pricing WordPress extensions or addons (dependent products), it's even harder.

agency-advicebusiness-adviceproduct-work

Generosity comes from Perspective

insightsDec 13, 2013

When you surprise someone with generosity it can be a wonderful thing. But what drives the giving? One answer is perspective.

insights

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