Articles
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There are no shortcuts... to making dad proud
I regularly meet with start-ups and I often hear \"What's the trick to...?\" And what they're really asking for are shortcuts. Guess what? There are none.
Perspective: Working \"On\" rather than \"In\"
You can't see patterns or ask great questions without perspective. Here's how to start thinking about your business differently and why it's critical.
Creating Compelling Offers in WordPress
Creating compelling offers in WordPress isn't just about magnetic copy. There are a few other tricks you can use - and personalized URLS (PURLs) are one.
Stand Out
If you want to engage people you have to engage their brain - and there's no way to do that unless you surprise them. That's why it's critical to stand out.
In the WordPress community, Face to Face Meetings are Critical
There's nothing wrong with virtual relationships, but trust is developed when you meet face to face.
Priming: Our Brains are not Computers
Our brains are not computers as much as we wish they were. Here's a quick explanation on Priming and how you might be able to use it.
Brand Management: Taking what's Given to You
Brand Management isn't easy, but I want to give you at least one simple tip that eludes most people.
The Most Destructive Thing You Do: OverShoot
We all have opinions about the most destructive things we do, but rarely do we call the act of creation destructive. When you overshoot, you're destroying.
Ideas are Free, Execution Costs
If you ask me to sign an NDA before you share with me your amazing idea, I will either laugh or sign. Doesn't matter to me. Ideas are free. Execution costs.
How I'm Generous with WordPress
Most people want to talk about \"why\" they give away some work for free, especially in the WordPress community. I want to share my strategies around \"how.\"
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