Articles

Articles on AI, coaching, product strategy, and building a business that matters.

1596 posts

There are no shortcuts... to making dad proud

insightsNov 13, 2012

I regularly meet with start-ups and I often hear \"What's the trick to...?\" And what they're really asking for are shortcuts. Guess what? There are none.

insights

Perspective: Working \"On\" rather than \"In\"

agency-adviceNov 12, 2012

You can't see patterns or ask great questions without perspective. Here's how to start thinking about your business differently and why it's critical.

agency-advice

Creating Compelling Offers in WordPress

wordpressNov 11, 2012

Creating compelling offers in WordPress isn't just about magnetic copy. There are a few other tricks you can use - and personalized URLS (PURLs) are one.

wordpressbusiness-adviceproduct-work

Stand Out

marketing-communicationsNov 10, 2012

If you want to engage people you have to engage their brain - and there's no way to do that unless you surprise them. That's why it's critical to stand out.

marketing-communicationsbusiness-advice

In the WordPress community, Face to Face Meetings are Critical

wordpressNov 9, 2012

There's nothing wrong with virtual relationships, but trust is developed when you meet face to face.

wordpressbusiness-advice

Priming: Our Brains are not Computers

agency-adviceNov 8, 2012

Our brains are not computers as much as we wish they were. Here's a quick explanation on Priming and how you might be able to use it.

agency-advicebusiness-adviceproduct-work

Brand Management: Taking what's Given to You

marketing-communicationsNov 7, 2012

Brand Management isn't easy, but I want to give you at least one simple tip that eludes most people.

marketing-communications

The Most Destructive Thing You Do: OverShoot

product-workNov 6, 2012

We all have opinions about the most destructive things we do, but rarely do we call the act of creation destructive. When you overshoot, you're destroying.

product-work

Ideas are Free, Execution Costs

marketing-communicationsNov 5, 2012

If you ask me to sign an NDA before you share with me your amazing idea, I will either laugh or sign. Doesn't matter to me. Ideas are free. Execution costs.

marketing-communications

How I'm Generous with WordPress

insightsNov 4, 2012

Most people want to talk about \"why\" they give away some work for free, especially in the WordPress community. I want to share my strategies around \"how.\"

insights

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