Articles
1623 posts
Stand Out
If you want to engage people you have to engage their brain - and there's no way to do that unless you surprise them. That's why it's critical to stand out.
In the WordPress community, Face to Face Meetings are Critical
There's nothing wrong with virtual relationships, but trust is developed when you meet face to face.
Priming: Our Brains are not Computers
Our brains are not computers as much as we wish they were. Here's a quick explanation on Priming and how you might be able to use it.
Brand Management: Taking what's Given to You
Brand Management isn't easy, but I want to give you at least one simple tip that eludes most people.
The Most Destructive Thing You Do: OverShoot
We all have opinions about the most destructive things we do, but rarely do we call the act of creation destructive. When you overshoot, you're destroying.
Ideas are Free, Execution Costs
If you ask me to sign an NDA before you share with me your amazing idea, I will either laugh or sign. Doesn't matter to me. Ideas are free. Execution costs.
How I'm Generous with WordPress
Most people want to talk about \"why\" they give away some work for free, especially in the WordPress community. I want to share my strategies around \"how.\"
The Power of Genesis, The Friendliness of Catalyst
If you love the Catalyst theme for WordPress but have heard great things about Genesis, from StudioPress, you don't have to choose anymore. Now use both.
A/B Testing Done Wrong
There are tons of ways to do A/B testing the right way, so you can ignore this if you're doing it right. But how do you know? Come find out if you're good.
This is no trick, it's all treat: Astrid Reminders
If you want to engage customers once they've left your site, a call to action reminder is one of the most effective. There's a WordPress plugin for that.
Want to talk about what you just read?
Every great conversation starts with a single question.