Articles

Articles on AI, coaching, product strategy, and building a business that matters.

1623 posts

Content Visibility for Gutenberg

wordpressJun 26, 2021

Block visibility is powerful A while ago I wrote (and created a video) about how I was creating and using dynamic content with Gutenberg. But it was based on Blocksy, the theme I use on this site. That's great if you're also using Blocksy. But what if you're not? The good news is that there...

wordpress

Four WordPress Lifetime Deals

wordpressJun 25, 2021

This post is being written on June 25th at 10:45 pm (central time). It is time-sensitive, and by the time you read it, these deals may not be available. That's not my fault. It's not anyone's fault. I just don't want you circling back to me telling me these deals aren't available anymore. I almost...

wordpress

What Drives Your Roadmap?

product-workJun 24, 2021

A couple weeks ago I wrote about product roadmap themes. If you haven't read that, I strongly recommend it. I say that because today's post relates to that, and is a general warning to small product teams. It directly applies to the WordPress ecosystem where I spend most of my time, but this warning will...

product-work

Some Nonintuitive Lessons That Are Hard To Learn

agency-adviceJun 23, 2021

I spent today in an all-day meeting With some very smart people, we worked on planning for the second half of the year, and did a lot of work to identify themes, areas of effort, strategies for prioritization, and more. And while we met, while we discussed things, it was clear to me that the...

agency-advicebusiness-adviceproduct-work

Gutenberg lets you copy and paste layouts!

wordpressJun 22, 2021

Ok, let's just say that today I figured something out that is bound to help me a bunch, and I didn't even realize it was possible. Did I know that Gutenberg saves stuff as comments in the text itself? Yes.Did I know that Gutenberg layouts are made up of blocks? Absolutely.Did I know that Gutenberg...

wordpress

Designing the Product Page

ecommerceJun 21, 2021

Designing a product page is part art, part science A while ago I wrote you about a conversion problem. Conversions are always about trust. But when it comes to eCommerce, we're never done optimizing conversions, right? That's why I wrote and delivered a talk on designing the product page back in 2019. I must have...

ecommerce

The Future of the Success of WordPress

insightsJun 20, 2021

I want to share with you some insights (or my take) on the future of the success of WordPress, but to do that, I think I need to tell you three stories first. These stories shape my perspective and will help you get where I'm going. A story about my first skateboard When I was...

insights

Reflections on a WordPress Acquisition Marketplace

wordpressJun 19, 2021

There's a new WordPress acquisition marketplace: FlipWP The other day Iain Poulson sent me a DM on Twitter telling me about a new WordPress acquisition marketplace called FlipWP. You can see the announcement here: https://twitter.com/polevaultweb/status/1405133255372902400 Already there's been a good amount of buzz about it - mostly because of three things (in my opinion): The...

wordpress

The Power of a Mini Course

online-learningJun 18, 2021

Most people never finish the courses they buy I don't know if you're anything like me, but I've purchased courses that I have never actually started. More than one. And even when I have made recent buying choices, I've struggled to finish the courses I've bought. Sound familiar? I know I'm not alone because the...

online-learning

Constant Discovery

wordpressJun 17, 2021

Introducing You to New Products One of my favorite things is to introduce people to new companies and products that they don't know about. It is part of the way I feel like I can be helpful. But it often results in me having way too many tabs open. How do I do it? It's...

wordpress

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