Articles

Articles on AI, coaching, product strategy, and building a business that matters.

1597 posts

Getting Started with WooCommerce Product Filters

wordpressMay 31, 2021

We all like product filters There's no chance you've not shopped at Amazon. The only question is whether you remember what you last bought there. But what has become commonplace in eCommerce is that left column of product filters. They help you narrow down the options to help you find what you want. So let's...

wordpressecommerce

The Simplest Newsletter Plugin for WordPress

wordpressMay 30, 2021

Are you looking for a newsletter plugin for your WordPress site? Everyone is out there talking about newsletters. And if you have a blog already, you might be looking for a newsletter plugin for WordPress. In that case, I want to introduce you to a solution you might not have heard of. It's called Newsletter...

wordpress

Going to Build Premium WordPress Plugins? Do This First.

wordpressMay 29, 2021

Want to make money with premium WordPress plugins? WordPress powers more than 40% of the web - which is crazy! It's also 18 years old, which means you might think there's no more room left to grow. My math says otherwise. And if you've read that, maybe you're considering getting into the premium WordPress plugin...

wordpressbusiness-adviceproduct-work

The Emails You Need to Sell Coaching

coachingMay 28, 2021

Are you starting to sell coaching services? In the last few weeks I've spoken to a couple of folks that are looking to sell coaching services. Additionally, I've discovered folks in the WordPress ecosystem that are adding coaching to what they do (that I didn't know about). All of that is great. I believe there's...

coaching

How to Speed Up WordPress Sites: Not an Ultimate Guide

wordpressMay 27, 2021

One tip to speed up WordPress sites If you're read any of my posts, you know I don't write ultimate guides to anything. I don't enjoy reading 10,000 word posts (even if Google thinks they're better) and so I don't write them. So this isn't an ultimate guide on how to speed up WordPress sites....

wordpressecommerce

The Perfect Product FAQ

ecommerceMay 26, 2021

There's a lot of debate about a Product FAQ Some people will tell you that it's a must have (ahem, I'm in that crowd). But others will tell you that a Product FAQ is the wrong way to focus your efforts. So before I tell you how to create the perfect one, let's look at...

ecommerce

Thinking About Getting Into The Membership Business?

membership-sitesMay 25, 2021

Can a slide deck be turned into a blog post? The other day I was invited to talk with a group of folks that were thinking about getting started in the membership space. They wanted to know what thoughts, tips, and insights I had about membership sites, and so I pulled these slides together for...

membership-sites

A WooCommerce Membership Site in Under 10 Minutes

membership-sitesMay 24, 2021

Building a WooCommerce membership site doesn't have to be tough I know that a lot of folks out there will tell you that building a WooCommerce membership site is not only tough work, but complex work. I disagree. Often, I think the issue is not the developer side of things. It's us. The end users.

membership-siteswordpressecommerce

I Bought A New Pair of Headphones. Why Should You Care?

insightsMay 23, 2021

Sometimes my Sunday posts don't sound and feel like the rest... I write daily. And Sundays is always such a relaxing day that I think I'm in a different headspace than any of the other days of the week. But that doesn't mean I don't try to write something that will help you. Like today...

insights

Hate Marketing & Sales? Build The Narrative Into Your Product

product-workMay 22, 2021

I hear a lot of people saying they hate marketing & sales The other day I participated with a few folks on Twitter, talking about people who say they hate marketing & sales. If you don't follow Corey, Louis, and John, you really should. They lead swipefiles.co, SparkLoop, and Credo, respectively. I'm telling you who...

product-work

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