Articles
1639 posts
The Product and the Offer are Two Different Things
Let's step into a supermarket When you step into a grocery store, you're going to buy crackers. Or milk. And the product has a price. It's very straightforward. The product and the offer are...
Creating a Lightweight & Flexible Video Course
WordPress is the ultimate No Code Platform Sometimes, when talking with people about online courses and the platforms out there, I hear that they don't want to choose WordPress because they don...
4 Clues That Your Prospective Client May Not Be A Great Fit
Not every prospective client will be a great fit The other day I was talking to an agency owner who had a tough year last year. Not shocking given how tough things were for everyone last year...
A Membership Site Tip: Expiration Dates
Membership site tips are specific I know before I start that when you read this, you're going to say, great - thanks for this membership site tip when it works with a specific plugin, but what...
What Walt Disney Didn't Do
I want to tell you a quick story for all of you building products out there. As someone who has been building products for more than two decades some lessons need repeating. This is one of them...
Understanding Static & Headless WordPress
What's the difference between Static & Headless WordPress? If you watch this video (below), I'll explain and show you an example of each - both a static site using WordPress and a headless store...
Combine Automations in Autonami
Autonami is a powerful WooCommerce CRM You'll recall the other day when I shared 4 special deals, I mentioned WooFunnels (the folks behind Autonami). Then, in a follow up post on automations, I...
How to Build an Employee Swag Store with WooCommerce
Objective: WooCommerce swag store Early in the year we launched a WooCommerce product called StoreBuilder. It's an easy and fast way to get a WooCommerce store started. At launch I wanted to...
What is your Brand Essence?
If you had to distill your reason for doing what you do down to two or three words, could you? Every day I work with individuals who think brand management is only for the big corporations...
The Secret to Blogging Daily
Want to write more consistently? Years ago I wrote a post with 5 tips for blogging more and better. I can't believe that was 2014 - 7 years ago! Today I want to dig deeper into the tactics of how to set yourself up for success if you want to publish a new post more...
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