Articles

Articles on AI, coaching, product strategy, and building a business that matters.

1597 posts

The Gear for Recording Your Online Course Content

online-learningMay 11, 2021

Course creators, let's talk gear We're stepping into the gear part of course creation - what you'll need when it comes to recording your online course content. And if you've not read the first five parts of this series, here they are: Who should build an online courseHow do come up with an idea for...

online-learning

7 Reasons to Make Your WooCommerce Store Fast

ecommerceMay 10, 2021

When you built your store, it wasn't a science experiment. You wanted to make sales. So you put in the work, got some help, and got your store online. And then you waited. Maybe you got a few sales. But nothing like what you wanted. And now you're wondering if this whole thing was a...

ecommerce

How To Build Your Personal Brand to Attract Better Clients

agency-adviceMay 9, 2021

A personal brand isn't the same thing as being famous If you spend time googling, \"how to build your personal brand,\" you'll find a lot of examples in articles that have nothing to do with you or me. Using Michael Jordan, Koby Bryant, or Mark Cuban as an example is pretty much useless -as they...

agency-advicemarketing-communicationsproduct-work

How Do You Price Your Online Course?

agency-adviceMay 8, 2021

Everyone has opinions about pricing your online course When it comes to pricing your online course, you'll find few topics more discussed online. I get it, and I know it. So I'm not going to try to give you a definitive answer to what you should charge. Instead, I want to share a couple of...

agency-adviceonline-learningbusiness-adviceproduct-work

Is There Really an Alternative to HubSpot?

wordpressMay 7, 2021

When you have an inbound strategy, is there really an alternative to HubSpot? When people talk about HubSpot, it's almost like they have to say more than CRM. If they don't say \"inbound,\" are they really talking about HubSpot? In other words, when people are talking about driving growth, having an inbound strategy, focused on...

wordpress

A Single Trick to Increase Membership Conversions

membership-sitesMay 6, 2021

Membership sites are all different I know it. You know it. No two membership sites are the same. But they all have a few things in common - like needing to convert prospects into buyers. And most of the membership sites I've worked with also have content in common - they're focused on selling access...

membership-sites

There's a Voice in Your Head...

insightsMay 5, 2021

Not my normal kind of post, but if you don't dig it, you can delete the email or skip reading it and I'll have another post that I hope is more helpful for you tomorrow. Last night I woke up in the middle of the night. At 2 am. And I was awake until at...

insights

Online Course Pre-Requisites: Before You Launch

online-learningMay 4, 2021

You're not at the finish line yet - the online course pre-requisites We've made a lot of progress in our 2021 Online Course Series. But we're not ready to launch, and most of the time, once people have an outline and start recording content, they think they're close. That's why I want to pause you...

online-learning

Making a Booking Calendar Available Only to Members

membership-sitesMay 3, 2021

Are you trying to make a booking calendar available to members? A couple months ago I was helping a friend with her new membership platform. We went over everything she was doing, as we migrated her site to WooCommerce. And then came the final request - to make a booking calendar available to members. Customers...

membership-sitesecommerce

How to Structure An Online Course

online-learningMay 2, 2021

If you structure an online course well, you'll keep people engaged Have you ever sat in a lecture - clearly presented by an expert - only to discover that you're bored out of your mind and can't stay awake? In my series focused on online courses, we've covered who should create a course, and how...

online-learning

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