Articles

Articles on AI, coaching, product strategy, and building a business that matters.

1639 posts

Let's Talk About WordPress Affiliate Marketing

WordPressJun 12, 2021

There are a lot of perspectives to consider when we're talking about WordPress affiliate marketing You can't really spend much time on Twitter, Facebook Groups, or reading some blogs to hear the strongly opinionated take that people doing WordPress affiliate marketing are biased. You hear them say all sorts of things: Affiliates suck! They're just...

WordPressInsights

Creating a Customer Dashboard For Your Membership Site

Membership SitesJun 11, 2021

Every membership site needs a customer dashboard One of the things I love about WooCommerce is that long before other WordPress plugins did it, they created a default \"My Account\" customer dashboard page. When it comes to customer dashboards inside membership sites, I first experienced one with Wishlist Member (before WooCommerce was a thing). But...

Membership Sites

Want to increase your chance of success?

InsightsJun 10, 2021

I spent the last four days inside a hotel suite with 8 other folks. We had all-day meetings together. We ate together. It was exhausting - and I'm an extrovert. So today was the first day in 161 days where I almost thought I would skip writing a post. Because I am drop-dead tired. But...

Insights

Trying to sell corporate memberships?

Membership SitesJun 9, 2021

Selling group memberships Years ago I helped a friend build their online business. He was selling an online course that really took off. After a great two-week launch, we wanted to plan for the next opening - and that's when we decided we wanted to support corporate memberships (or team memberships, or umbrella memberships). Turns...

Membership Sites

Recapture.io & Abandoned Carts for WordPress

WordPressJun 8, 2021

How much would you pay to solve abandoned carts for WordPress? If you're making money while using WordPress, there's a good chance you're using a solution like WooCommerce or Easy Digital Downloads. And if that's the case, you're likely also facing the challenge of abandoned carts for WordPress. Now, if you don't know what an...

WordPress

Plugins to Help with WooCommerce Catalog Mode

eCommerceJun 7, 2021

What does it mean to run WooCommerce Catalog Mode? When we first started creating the WooCommerce hosting plans, the thought was that we were creating a very specific solution for high traffic stores. then, after a few months we discovered something very interesting. A good number of stores were running their store in catalog mode....

eCommerce

In a Contested Market, Build Stand Apart Features

WordPressJun 6, 2021

There will always be competition Eleven years ago, when The Events Calendar was created, I'm pretty sure they didn't realize how many calendar plugins were going to be created. Plugins like Gravity Forms and Yoast SEO also probably didn't imagine today's landscape. But if you're stepping into the market today, you need to think about...

WordPress

The Mentoring Roles You Need In Your Life

InsightsJun 5, 2021

Some assumptions about getting mentoring Let's start with some assumptions I'm making. Everyone is busy. Few people walk around with signs on them that say, \"I mentor.\"No one knows what you need. It's not like you walk around with your own sign.You won't ever get what you never ask for. I know that's a horribly...

InsightsBusiness Advice

Are Your Product RoadMap Themes Complete?

Product WorkJun 4, 2021

Whether you create a product roadmap or not is immaterial I know people who plan their products without anything written on paper. I know folks who use SaaS products, and others who use checklists. And these days the folks who do create plans often use roadmap themes instead of specific features to plan their work....

Product Work

Managing Clients Who Send Weekend Emails

Agency AdviceJun 3, 2021

We all get weekend emails We've all been there before, right? You're out, enjoying time with friends or family and then you check your phone. You know you shouldn't have. But you did. And what do you find? Clients have sent you a bunch of weekend emails. What do you do? After all, if you...

Agency Advice

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