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The Emails You Need to Sell Coaching
Are you starting to sell coaching services? In the last few weeks I've spoken to a couple of folks that are looking to sell coaching services. Additionally, I've discovered folks in the WordPress ecosystem that are adding coaching to what they do (that I didn't know about). All of that is great. I believe there's...
How to Speed Up WordPress Sites: Not an Ultimate Guide
One tip to speed up WordPress sites If you're read any of my posts, you know I don't write ultimate guides to anything. I don't enjoy reading 10,000 word posts (even if Google thinks they're better) and so I don't write them. So this isn't an ultimate guide on how to speed up WordPress sites....
The Perfect Product FAQ
There's a lot of debate about a Product FAQ Some people will tell you that it's a must have (ahem, I'm in that crowd). But others will tell you that a Product FAQ is the wrong way to focus your efforts. So before I tell you how to create the perfect one, let's look at...
Thinking About Getting Into The Membership Business?
Can a slide deck be turned into a blog post? The other day I was invited to talk with a group of folks that were thinking about getting started in the membership space. They wanted to know what thoughts, tips, and insights I had about membership sites, and so I pulled these slides together for...
A WooCommerce Membership Site in Under 10 Minutes
Building a WooCommerce membership site doesn't have to be tough I know that a lot of folks out there will tell you that building a WooCommerce membership site is not only tough work, but complex work. I disagree. Often, I think the issue is not the developer side of things. It's us. The end users.
I Bought A New Pair of Headphones. Why Should You Care?
Sometimes my Sunday posts don't sound and feel like the rest... I write daily. And Sundays is always such a relaxing day that I think I'm in a different headspace than any of the other days of the week. But that doesn't mean I don't try to write something that will help you. Like today...
Hate Marketing & Sales? Build The Narrative Into Your Product
I hear a lot of people saying they hate marketing & sales The other day I participated with a few folks on Twitter, talking about people who say they hate marketing & sales. If you don't follow Corey, Louis, and John, you really should. They lead swipefiles.co, SparkLoop, and Credo, respectively. I'm telling you who...
How Chris Lema uses ZipMessage for Coaching
Coaches should use ZipMessage There are a lot of cool products that are getting developed every day. Most of them feel cool for other people. I look. I like. But then I don't do much with them because they don't actually fit into my workflow and make things easier for me. But ZipMessage doesn't fall...
Differentiation Needs To Be More Than Rent vs Own
Digital sharecropping is a thing. I get it. If you've never heard of the phrase, \"digital sharecropping\", then you should check out this 2015 article at Copyblogger by Sonia Simone. The short version is don't build your digital empire on someone else's land. Sometimes people talk about it as the comparison of getting a place...
Are You Trying To Win? Or Just Not Lose?
I used to run a yearly innovation conference Years ago I worked for a company where, every year, we invited the top 20-30 employees (from about 120 folks) to a conference center for an innovation conference. I would spend months planning the conference, from the talks we gave to the team challenges. Every year we...
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