Articles

Articles on AI, coaching, product strategy, and building a business that matters.

1624 posts

You Can't Afford The WordPress Plugin You Want

wordpressMay 18, 2021

Eventually we all hear this request If you visit a WordPress or WooCommerce facebook group, you're likely to hear a request for a plugin that does everything. My answer often disappoints them. It doesn't exist. And if it did, you still can't afford the WordPress plugin you want. Let's start with a request. See if...

wordpressbusiness-adviceproduct-work

Is Interactive Video The New Normal for eCommerce?

wordpressMay 17, 2021

How do you make technology predictions? So I tell you that I think interactive video is going to be the new normal. How would I know anyway? Am I credible? Am I an expert in interactive video? No. But it begs the question - how does anyone make technology predictions. So let me tell you...

wordpressecommerce

Customizing the WordPress Dashboard Is Now Easy

wordpressMay 16, 2021

Make WordPress more friendly for non-technical audiences I've been having a conversation with a few folks about the challenge that comes with building WordPress solutions for non-technical customers. And the conversation regularly goes back to customizing the WordPress dashboard. So over the last few weeks I've purchased licenses for several solutions that make this easy.

wordpress

How Much Should a Membership Site Cost?

membership-sitesMay 15, 2021

Want a new membership site? I don't know if it was COVID or what, but with everyone locked up in their homes, more and more people started looking at building online businesses. And that drove people to online courses and membership sites - which I love! But with all these new projects getting started, there's...

membership-sites

The Onboarding Emails For Your Online Course

online-learningMay 14, 2021

When writing your onboarding emails don't make this mistake I'm not an email expert. I'm telling you that up front so that you know I'm not going to give you a perfect set of templates for your onboarding emails. But I am good at making mistakes and learning from those mistakes. And I've launched a...

online-learning

Selling Courses: Which is Better - Evergreen or Launch Model?

online-learningMay 13, 2021

Which approach is better when you're selling courses? We're in part seven of my series on online courses and it's time to talk about how you go about selling courses. Should you use the Evergreen model? Or should you use a Product Launch approach? In case you've missed the first six parts, here they are:...

online-learning

How to Develop Curiosity

insightsMay 12, 2021

One of the things that people often ask is whether I have a trick for writing daily. I have three tricks, and today I'll share all of them with you. Two of them will take no time at all. But the third will take some time, because it's about developing curiosity. What must you do...

insights

The Gear for Recording Your Online Course Content

online-learningMay 11, 2021

Course creators, let's talk gear We're stepping into the gear part of course creation - what you'll need when it comes to recording your online course content. And if you've not read the first five parts of this series, here they are: Who should build an online courseHow do come up with an idea for...

online-learning

7 Reasons to Make Your WooCommerce Store Fast

ecommerceMay 10, 2021

When you built your store, it wasn't a science experiment. You wanted to make sales. So you put in the work, got some help, and got your store online. And then you waited. Maybe you got a few sales. But nothing like what you wanted. And now you're wondering if this whole thing was a...

ecommerce

How To Build Your Personal Brand to Attract Better Clients

agency-adviceMay 9, 2021

A personal brand isn't the same thing as being famous If you spend time googling, \"how to build your personal brand,\" you'll find a lot of examples in articles that have nothing to do with you or me. Using Michael Jordan, Koby Bryant, or Mark Cuban as an example is pretty much useless -as they...

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