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Selling Courses: Which is Better - Evergreen or Launch Model?
Which approach is better when you're selling courses? We're in part seven of my series on online courses and it's time to talk about how you go about selling courses. Should you use the Evergreen model? Or should you use a Product Launch approach? In case you've missed the first six parts, here they are:...
How to Develop Curiosity
One of the things that people often ask is whether I have a trick for writing daily. I have three tricks, and today I'll share all of them with you. Two of them will take no time at all. But the third will take some time, because it's about developing curiosity. What must you do...
The Gear for Recording Your Online Course Content
Course creators, let's talk gear We're stepping into the gear part of course creation - what you'll need when it comes to recording your online course content. And if you've not read the first five parts of this series, here they are: Who should build an online courseHow do come up with an idea for...
7 Reasons to Make Your WooCommerce Store Fast
When you built your store, it wasn't a science experiment. You wanted to make sales. So you put in the work, got some help, and got your store online. And then you waited. Maybe you got a few sales. But nothing like what you wanted. And now you're wondering if this whole thing was a...
How To Build Your Personal Brand to Attract Better Clients
A personal brand isn't the same thing as being famous If you spend time googling, \"how to build your personal brand,\" you'll find a lot of examples in articles that have nothing to do with you or me. Using Michael Jordan, Koby Bryant, or Mark Cuban as an example is pretty much useless -as they...
How Do You Price Your Online Course?
Everyone has opinions about pricing your online course When it comes to pricing your online course, you'll find few topics more discussed online. I get it, and I know it. So I'm not going to try to give you a definitive answer to what you should charge. Instead, I want to share a couple of...
Is There Really an Alternative to HubSpot?
When you have an inbound strategy, is there really an alternative to HubSpot? When people talk about HubSpot, it's almost like they have to say more than CRM. If they don't say \"inbound,\" are they really talking about HubSpot? In other words, when people are talking about driving growth, having an inbound strategy, focused on...
A Single Trick to Increase Membership Conversions
Membership sites are all different I know it. You know it. No two membership sites are the same. But they all have a few things in common - like needing to convert prospects into buyers. And most of the membership sites I've worked with also have content in common - they're focused on selling access...
There's a Voice in Your Head...
Not my normal kind of post, but if you don't dig it, you can delete the email or skip reading it and I'll have another post that I hope is more helpful for you tomorrow. Last night I woke up in the middle of the night. At 2 am. And I was awake until at...
Online Course Pre-Requisites: Before You Launch
You're not at the finish line yet - the online course pre-requisites We've made a lot of progress in our 2021 Online Course Series. But we're not ready to launch, and most of the time, once people have an outline and start recording content, they think they're close. That's why I want to pause you...
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