Articles

Articles on AI, coaching, product strategy, and building a business that matters.

1624 posts

Teaching Soft Skills: How to Develop Your Team

coachingApr 28, 2021

What are soft skills and why are they important? Few things are harder than teaching soft skills - because there are no simple curriculums or solutions. But I have a framework that helps. Before I introduce you to it, let's agree on what skills I'm talking about. Do these skills look familiar? Are they important...

coaching

Gravity Forms Makes It Fun to Work With Forms

wordpressApr 27, 2021

Gravity Forms 2.5 is Live If you want to talk about the most powerful plugins that have made WordPress what it is today, I would tell you it's has been form plugins, membership plugins, eCommerce plugins and LMS plugins. The original form plugin for WordPress - the one that helped people understand you could make...

wordpress

How to Boost Your Average Order Value

wordpressApr 26, 2021

When I was in college, a long time ago, I had to take a statistics class. I can't recall much from that class (other than I remember barely going, and sitting in the back when I did). But I did learn the difference between mean, mode, and median. Turns out, when it comes to increasing...

wordpressecommerce

Leveraging Content Dripping in 2021 for Your Membership Site

membership-sitesApr 25, 2021

We binge everything these days.... When Stephen King, in 1996, decided to publish a novel in 6 monthly installments - The Green Mile - it was like going backwards in time. Not just because the story was set in the 1930's but because serial stories were a thing of the nineteenth century. Have you seen...

membership-sites

How to Structure & Build a Great Product Team

product-workApr 24, 2021

Want to build a great product team? There's no one formula. It's been a long time since I've written about hiring on this blog. So when someone asked the question about growing and building a great product team, I thought it was time to tackle it. When it comes to building a great product team,...

product-work

Are you using Video Testimonials yet?

wordpressApr 23, 2021

If a picture is worth a thousand words..... There's something so incredibly powerful when you're presented with video testimonials. Don't believe me? Check this out. It's a video testimonial for my coaching service by my friend Shawn, who runs WP101. How much more powerful is that compared to putting a simple text quote in front...

wordpress

Building a New Product? The Trick is Niching Down.

wordpressApr 22, 2021

Let's say we were getting into the eCommerce product space... Imagine I was getting into the eCommerce product space. The first advice I'd give myself would all be about niching down. Because, after all, it's the first advice I'd give you too. Let's go further and say we still wanted to stay in the WordPress...

wordpressecommercebusiness-adviceproduct-work

The Value of Flexible Thinking

wordpressApr 21, 2021

Have you heard of the Mann Gulch Fire? In the mountains of Montana there was a wild fire. In those days every fire was put out. Every fire was worked on. So naturally, firefighters were sent to put out the fire at Mann Gulch. The wind from the river and the intense heat created a...

wordpressinsights

How to Turn Your Blog Content Into an Online Course

online-learningApr 20, 2021

Ready to turn your blog content into an online course? If you've been creating content for your blog, you've likely wondered how hard it would be to convert blog posts into course content. After all, everyone out there is creating courses, why can't you. Today I'm going to show you how I suggest you make...

online-learning

Finding the right chatbot for WooCommerce

ecommerceApr 19, 2021

Have you looked for a chatbot for WooCommerce yet? I remember telling folks about the power of using a chatbot for WooCommerce several years ago. I even worked on one with a client. But that was several years ago, and things were all early versions. By now I assumed it would be easy to find...

ecommerce

Want to talk about what you just read?

Every great conversation starts with a single question.