Articles

Articles on AI, coaching, product strategy, and building a business that matters.

1597 posts

What's the Best CRM for small teams in the WordPress space?

agency-adviceMar 31, 2021

It's a question that bounces around in your head If you're a freelancer, small digital agency, or run a small team selling a plugin or theme, you've likely wondered what's the best CRM for you - or if you need one at all. Maybe you've been fine with your email system and a help desk...

agency-advicewordpressproduct-work

How to write a support request (that won't get ignored)

wordpressMar 30, 2021

I know. It's hard to imagine that anyone would need a lesson on how to write a support request - because most of us know how to ask for help. But sadly, the more that software eats the world, the more support tickets will exist. And the more tickets that exist, the more you'll discover...

wordpressmarketing-communicationsbusiness-advice

Building an Online Marketplace Has Never Been Easier in 2021

wordpressMar 29, 2021

If you want to sell stuff, even physical stuff, you don't need to run to ETSY. Building an online marketplace has never been easier with WordPress.

wordpressecommerceproduct-work

Two Kinds of Customers

agency-adviceMar 28, 2021

There are two kinds of customers out there, and here's why I pick the harder of the two...and why it works for me.

agency-advicemarketing-communications

How to write a case study in 2021 that attracts new customers

marketing-communicationsMar 27, 2021

You have to get good at telling your own story.... If we've talked, or you've spent enough time on this blog, you've likely come to the conclusion that I care about storytelling more than anything else. You wouldn't be wrong. One skill you have to learn, in the storytelling space, is how to write a...

marketing-communications

Changing WooCommerce Product Pricing based on Shopper's Location

wordpressMar 26, 2021

What if you wanted to change your WooCommerce product pricing based on the different countries that your customers come from? Years ago I had to do this for a client and it was a mess. Today I want to show you a really simple way to handle it. It requires two plugins - a free...

wordpressecommerce

You are your own worst enemy

insightsMar 25, 2021

I'm writing this letter to my wife, who has wrapped up 27 years as a teacher - first private and public schools, and then homeschooling our kids. She's now thinking about her next chapter. And these words are for her. But I'm guessing something in here might help you too. You have no idea how...

insightsmarketing-communications

How you tell your story matters

marketing-communicationsMar 24, 2021

I'm not telling you anything new How you tell your story matters a lot. It's the difference between being remembered, and not. It's the difference between someone paying you money, and not. And most importantly, it's the difference between a customer sharing your story with their friends, and not. You have to take a corner.

marketing-communicationsproduct-work

Differentiate or Disappear

agency-adviceMar 23, 2021

You thought I was going to say \"Die,\" right? That's the title of one of my favorite books by Jack Trout. Differentiate or Die is a great book and you should read it. But death would be too quick and painless. No, the reality is that it's worse than death if you can't differentiate in...

agency-advicemarketing-communicationsproduct-work

The Success of WooCommerce Premium Extensions: Should You Do It Too?

wordpressMar 22, 2021

It's hard to remember the world before WooCommerce premium extensions. If you've not been in the WordPress community for a long time, you might not remember when there were only two kinds of plugins - free and premium. No extensions at all. If you go back to the old days, there were plugins like Contact...

wordpressbusiness-advice

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