Articles
1639 posts
Are you using Video Testimonials yet?
If a picture is worth a thousand words..... There's something so incredibly powerful when you're presented with video testimonials. Don't believe me? Check this out. It's a video testimonial for my coaching service by my friend Shawn, who runs WP101. How much more powerful is that compared to putting a simple text quote in front...
Building a New Product? The Trick is Niching Down.
Let's say we were getting into the eCommerce product space... Imagine I was getting into the eCommerce product space. The first advice I'd give myself would all be about niching down. Because, after all, it's the first advice I'd give you too. Let's go further and say we still wanted to stay in the WordPress...
The Value of Flexible Thinking
Have you heard of the Mann Gulch Fire? In the mountains of Montana there was a wild fire. In those days every fire was put out. Every fire was worked on. So naturally, firefighters were sent to put out the fire at Mann Gulch. The wind from the river and the intense heat created a...
How to Turn Your Blog Content Into an Online Course
Ready to turn your blog content into an online course? If you've been creating content for your blog, you've likely wondered how hard it would be to convert blog posts into course content. After all, everyone out there is creating courses, why can't you. Today I'm going to show you how I suggest you make...
Finding the right chatbot for WooCommerce
Have you looked for a chatbot for WooCommerce yet? I remember telling folks about the power of using a chatbot for WooCommerce several years ago. I even worked on one with a client. But that was several years ago, and things were all early versions. By now I assumed it would be easy to find...
We can grasp valuable insights from pricing experiments
Yesterday I wrote about pricing pages. But I didn't address the elephant in the room - which is pricing. Pricing is hard. Thankfully, we don't have to do our own research to learn a ton from pricing experiments that have already been done. So today, let's look at what we can learn from some research...
People aren't converting on your pricing page. Here's why...
Do you have a pricing page that's converting? I can't tell you exactly how long I've been working on pricing pages but you can't escape it if your career has been in product development and product management. At minimum it's been twenty years. And the worst thing you can experience is doing all the hard...
Building An Online ROI Calculator - Part Two
Remember Part One of Building an ROI Calculator? You'll recall the other day when I first introduced the notion of building an ROI calculator, right? In that post, I introduced you to the calculation but also a bit of the complexity of the formula. Then I told you that in part two I would show...
How to hide menu items on your WordPress membership site
Want to hide menu items on your membership site? I help a few companies with some coaching. In the course of doing that, I often introduce some of my frameworks. And it dawned on me that it would be easy and clean to create a spot on my website where coaching clients could log in...
Effective Communication: My Four Filters
I'm going to introduce you to what I call \"my four filters\" because they help me be as strategic as possible with my goal being effective communication.
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