Articles
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Everything is hard
I have a daughter in her Junior year in high school. Do you remember that year? If you do, you likely remember that it was the hardest year in high school. It's like every teacher wants to give you tons and tons of homework. She is working hard but wishes it was easier. And you...
Revealed: Four Ways to Help You Get Replies to Your Cold Outreach
How do you feel about cold outreach? Necessary evil? Great strategy? What if you could write in a way to get replies to your cold outreach? Let's step back a second. Do you remember the old days of cold outreach? I don't know if you ever worked at a place with a fax machine, but...
What's the Best CRM for small teams in the WordPress space?
It's a question that bounces around in your head If you're a freelancer, small digital agency, or run a small team selling a plugin or theme, you've likely wondered what's the best CRM for you - or if you need one at all. Maybe you've been fine with your email system and a help desk...
How to write a support request (that won't get ignored)
I know. It's hard to imagine that anyone would need a lesson on how to write a support request - because most of us know how to ask for help. But sadly, the more that software eats the world, the more support tickets will exist. And the more tickets that exist, the more you'll discover...
Building an Online Marketplace Has Never Been Easier in 2021
If you want to sell stuff, even physical stuff, you don't need to run to ETSY. Building an online marketplace has never been easier with WordPress.
Two Kinds of Customers
There are two kinds of customers out there, and here's why I pick the harder of the two...and why it works for me.
How to write a case study in 2021 that attracts new customers
You have to get good at telling your own story.... If we've talked, or you've spent enough time on this blog, you've likely come to the conclusion that I care about storytelling more than anything else. You wouldn't be wrong. One skill you have to learn, in the storytelling space, is how to write a...
Changing WooCommerce Product Pricing based on Shopper's Location
What if you wanted to change your WooCommerce product pricing based on the different countries that your customers come from? Years ago I had to do this for a client and it was a mess. Today I want to show you a really simple way to handle it. It requires two plugins - a free...
You are your own worst enemy
I'm writing this letter to my wife, who has wrapped up 27 years as a teacher - first private and public schools, and then homeschooling our kids. She's now thinking about her next chapter. And these words are for her. But I'm guessing something in here might help you too. You have no idea how...
How you tell your story matters
I'm not telling you anything new How you tell your story matters a lot. It's the difference between being remembered, and not. It's the difference between someone paying you money, and not. And most importantly, it's the difference between a customer sharing your story with their friends, and not. You have to take a corner.
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