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How to add subtitles to a video quickly and easily (for free)
My iPhone is always muted We were sitting in a conference room when someone started getting SMS messages. That's what we called them before we called them \"texts.\" It was a long time ago. But the point was that every message that came in made their phone ding. And then ding again. From that day,...
Taking a corner: Be known for something
What do I mean when I say you should be taking a corner? When I help, coach, or provide strategy advice to a product company, one of the first things I mention is that they should actively, and regularly, be taking a corner. What I have realized is that I'm using a phrase that not...
Stop preventing scope creep - you're leaving money on the table
People always tell me they hate scope creep. Me? I love it. So here are three reasons you should stop preventing scope creep right away!
Running WooCommerce Campaigns
Last week we talked about post-purchased offers. But what about pre-purchase offers? In other words, how do you make running WooCommerce campaigns easier? Let's start by making sure we're all clear on what I mean by a WooCommerce campaign. Assume we want to promote a product - like an iPhone case, a t-shirt, or your...
Ten questions to ask before building new plugins
Here are the ten questions I ask folks before they embark on the effort to create a new theme or plugin (or any new product).
3 second-mover advantages: benefits of late market entry
The stress of not being a market pioneer Let's talk second-mover advantages. It comes up regularly when talking with people about new products. Especially in the WordPress ecosystem, people regularly ask the question. Are all the good product ideas already taken? The underlying assumption is that once a single product exists, or once a great...
Lots of WooCommerce announcements. What's next?
There's been a lot of WooCommerce announcements recently. A few weeks ago GoDaddy announced a massive enhancement to their WooCommerce hosting, by offering loads of value via the SkyVerge extensions (via the acquisition of SkyVerge last year). This is the logical next steps for them after having started focusing on WooCommerce hosting more than a...
Choosing the Right WordPress Form Plugin
How do you decide which WordPress form plugin is the right one? Especially between Gravity Forms, Formidable Pro, and Ninja Forms. Here's my take.
How do you make decisions?
In business everyone has an opinion I spent more than ten years starting and building software companies. It was such a different time that it barely holds any resemblance to today's environment of startups. But the one thing that hasn't changed, over the last 24 years, is that there's never a lack of opinions. Everyone...
You're not really building an LMS - you're building online course(s)
You're not really building an LMS Today I took a Clarity call with someone who was trying to replace several systems for their customer. They wanted to use WooCommerce, but had to deliver the features of at least three systems - Kajabi, Mighty Networks, and Shopify. It wasn't a long call because as we got...
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