Articles
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Two Kinds of Customers
There are two kinds of customers out there, and here's why I pick the harder of the two...and why it works for me.
How to write a case study in 2021 that attracts new customers
You have to get good at telling your own story.... If we've talked, or you've spent enough time on this blog, you've likely come to the conclusion that I care about storytelling more than anything else. You wouldn't be wrong. One skill you have to learn, in the storytelling space, is how to write a...
Changing WooCommerce Product Pricing based on Shopper's Location
What if you wanted to change your WooCommerce product pricing based on the different countries that your customers come from? Years ago I had to do this for a client and it was a mess. Today I want to show you a really simple way to handle it. It requires two plugins - a free...
You are your own worst enemy
I'm writing this letter to my wife, who has wrapped up 27 years as a teacher - first private and public schools, and then homeschooling our kids. She's now thinking about her next chapter. And these words are for her. But I'm guessing something in here might help you too. You have no idea how...
How you tell your story matters
I'm not telling you anything new How you tell your story matters a lot. It's the difference between being remembered, and not. It's the difference between someone paying you money, and not. And most importantly, it's the difference between a customer sharing your story with their friends, and not. You have to take a corner.
Differentiate or Disappear
You thought I was going to say \"Die,\" right? That's the title of one of my favorite books by Jack Trout. Differentiate or Die is a great book and you should read it. But death would be too quick and painless. No, the reality is that it's worse than death if you can't differentiate in...
The Success of WooCommerce Premium Extensions: Should You Do It Too?
It's hard to remember the world before WooCommerce premium extensions. If you've not been in the WordPress community for a long time, you might not remember when there were only two kinds of plugins - free and premium. No extensions at all. If you go back to the old days, there were plugins like Contact...
Casual Data Collection: Enhancing WooCommerce User Profiles
What is casual data collection? If you use WooCommerce, you know what WooCommerce User Profiles are. But don't think I spend my days making up phrases like \"casual data collection.\" I'm just not smart enough to figure out if someone else has coined a better phrase. So what is casual data collection? Here's my definition:...
The Enemy's Gate is Down
Have you read Ender's Game? Then you know, \"The enemy's gate is down.\" It's a statement about orientation and the need to change it in order to win.
Identify your superpower and learn to leverage it
Have you already discovered your superpower? I was in third or fourth grade when I shocked my parents and got in trouble. I'd had a recent birthday and family had given me money - it might have been the first time I got money instead of toys. What I did was take that money and...
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