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Articles on AI, coaching, product strategy, and building a business that matters.

1597 posts

Last Week in WooCommerce: GoDaddy doubles eCommerce plugins available

ecommerceMar 1, 2021

GoDaddy doubles Ecommerce plugins available If you've worked with WooCommerce for any amount of time, you've likely purchased a WooCommerce extension from the SkyVerge team. The code is great. The team is great. The support is great. Last September you may have read the post by WPTavern, which reported that GoDaddy had acquired SkyVerge -...

ecommerce

Six Product Marketing Mistakes To Avoid

product-workFeb 28, 2021

Learning on your own dime can get costly I will never know who deserves the credit for this quote, but it's one of my favorites: You must learn from the mistakes of others. You will never live long enough to make them all yourself. The reality is that most of us learn the hard way....

product-work

Anonymous Personalization: Creating a more engaging experience

wordpressFeb 27, 2021

Is anonymous personalization an oxymoron? Anonymous personalization sounds crazy. Most of our approach to personalization comes after we identify someone. So how can you do it when a website visitor is anonymous? Before I get into it, let me ask you if this has ever happened.... Have you ever visited a website, gone to their...

wordpress

Is there an ideal blog post frequency that drives traffic?

wordpressFeb 26, 2021

How often should you blog? You know what people say, publish more often and your traffic goes up. But is there any research to suggest it's actually true? HubSpot, looking at more than 13,000 companies and their blogs, determined that, \"companies that published 16 blog posts or more a month received 3.5 times the traffic...

wordpress

How do I use Gutenberg blocks?

wordpressFeb 25, 2021

This is all I ever wanted from Gutenberg You may recall a few weeks ago when I wrote about dynamic content - using some conditional logic and a plugin (if-so). But then I told you about my holy grail of dynamic content - where I use Gutenberg blocks to create reuseable content. Now imagine that...

wordpress

Writing difficult emails

marketing-communicationsFeb 24, 2021

Writing difficult emails is a skill worth developing. Sometimes it can feel like writing difficult emails is a full-time job. Every week it seems like I have an opportunity to write a difficult email. At least once. As I talked about it with a colleague, we realized that we had each learned tricks from mentors...

marketing-communicationsbusiness-advice

How to use WooCommerce without Product Pages

ecommerceFeb 23, 2021

I knew I was going to use WooCommerce. The challenge I did have, however, was that the standard WooCommerce approach defaults initial routing to a classic Products Page - which, for my needs, was useless. Here's what I did.

ecommerce

Last Week in WooCommerce: WooCommerce Growth

ecommerceFeb 22, 2021

WooCommerce continues to Grow In the early years of WooCommerce, folks would characterize it as a solution for tiny stores. Great if you had a blog and wanted to add a store to it - since both your blog and store could run on WordPress. WooCommerce growth, however, has confounded a number of experts who...

ecommerce

Comparing WordPress Membership Plugins in 2021

membership-sitesFeb 21, 2021

There are a lot of membership plugins for WordPress out there. How do you pick? Well, the answer depends on what you care most about.

membership-siteswordpress

Don't confuse Memberships and Subscriptions

membership-sitesFeb 20, 2021

Whether you build a membership or subscription solution is up to you. But it's important to know the difference. Memberships and Subscriptions If you've ever wanted to buy pounds of quinoa at ridiculously low prices, you've likely considered a Costco membership. Costco membership isn't super expensive, but it gets you access to a warehouse full of...

membership-sitesecommerce

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