Articles
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The one simple strategy to generate more leads that most folks forget
There are a ton of lead generation strategies already out there If you want to generate more leads, there's no doubt you'll google the topic and get smart and useful articles like these: 7 Proven Lead Generation Ideas You Need to Try6 Fast and Easy Ways to Increase Lead Generation12 Lead Generation Strategies that will...
Last Week in WooCommerce: The Power of an API
The power of an API is what helps eCommerce platforms win Product Hunt is a website that helps people discover new technologies and apps. Last week I discovered a new solution called Rutter. It defines itself as one API for every eCommerce platform. This past week, a friend introduced a (new to me) solution called...
Are your emotions serving you?
Did you watch The Last Dance? Even if you didn't watch The Last Dance, you must have heard about it, right? But here's to hoping you watched it. Even if you don't like basketball or Michael Jordan. The 10-part series is an amazing look into the world of high performance athletes. My favorite theme throughout...
I Say No a Lot
Here's my single trick to make everything better: I say no a lot. It's the single best strategy I've ever learned to help me drive success.
Make your website a better salesperson
Has this ever happened to you? You're talking to a friend and they suddenly name another person. But it's a name you've never heard of before. And suddenly you're wondering how you got so lost. Now the story doesn't make any sense. And you're still trying to work out who that other person is. Spouse?...
Embracing a Challenger Brand Strategy
Never heard of the Challenger Brand Strategy? No problem. There's a good chance you haven't heard of the challenger brand strategy, but I'm positive you've seen it at work. Time for a quick test to see which of these brands you recognize: Pepsi (instead of Coke)Ben & Jerry's (instead of Haagen-Daz)Apple (instead of Microsoft) It's...
WordPress Marketing Automation
Not everyone can afford an external marketing automation platform Let me start by saying that when it comes to marketing automation platforms, I'm always ready to recommend several solutions. I've worked with a ton of them, and recently compared ConvertKit with ActiveCampaign. But there are a ton of great solutions out there, like Constant Contact,...
Here's How to Position Yourself in the Market
For digital agencies, it's always a question of expertise I interact with a lot of digital agencies in the WordPress ecosystem. Whether they're micro-agencies (small teams under 5 full time employees) or mid-sized agencies (up to 200 employees), the conversations often circle back to how to position yourself in the market. For years, the only...
Last Week in WooCommerce: The Checkout Experience
We were about to go on a vacation. The kind where I would be away from work for a week and I would mostly relax by a pool and listen to music on my iPod. The night before we headed to the airport I remember deciding that I needed some music. What happened next was...
Ten questions to ask before you quote your next eCommerce project
It can be hard to estimate store projects I'm not lying when I tell you that I once knew a team that sent a customer a quote for a project, only to discover the developer involved had only quoted half the project. Estimating is tough work, and estimating eCommerce projects is the roughest of all....
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