Articles
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Differentiate or Disappear
You thought I was going to say \"Die,\" right? That's the title of one of my favorite books by Jack Trout. Differentiate or Die is a great book and you should read it. But death would be too quick and painless. No, the reality is that it's worse than death if you can't differentiate in...
The Success of WooCommerce Premium Extensions: Should You Do It Too?
It's hard to remember the world before WooCommerce premium extensions. If you've not been in the WordPress community for a long time, you might not remember when there were only two kinds of plugins - free and premium. No extensions at all. If you go back to the old days, there were plugins like Contact...
Casual Data Collection: Enhancing WooCommerce User Profiles
What is casual data collection? If you use WooCommerce, you know what WooCommerce User Profiles are. But don't think I spend my days making up phrases like \"casual data collection.\" I'm just not smart enough to figure out if someone else has coined a better phrase. So what is casual data collection? Here's my definition:...
The Enemy's Gate is Down
Have you read Ender's Game? Then you know, \"The enemy's gate is down.\" It's a statement about orientation and the need to change it in order to win.
Identify your superpower and learn to leverage it
Have you already discovered your superpower? I was in third or fourth grade when I shocked my parents and got in trouble. I'd had a recent birthday and family had given me money - it might have been the first time I got money instead of toys. What I did was take that money and...
How to add subtitles to a video quickly and easily (for free)
My iPhone is always muted We were sitting in a conference room when someone started getting SMS messages. That's what we called them before we called them \"texts.\" It was a long time ago. But the point was that every message that came in made their phone ding. And then ding again. From that day,...
Taking a corner: Be known for something
What do I mean when I say you should be taking a corner? When I help, coach, or provide strategy advice to a product company, one of the first things I mention is that they should actively, and regularly, be taking a corner. What I have realized is that I'm using a phrase that not...
Stop preventing scope creep - you're leaving money on the table
People always tell me they hate scope creep. Me? I love it. So here are three reasons you should stop preventing scope creep right away!
Running WooCommerce Campaigns
Last week we talked about post-purchased offers. But what about pre-purchase offers? In other words, how do you make running WooCommerce campaigns easier? Let's start by making sure we're all clear on what I mean by a WooCommerce campaign. Assume we want to promote a product - like an iPhone case, a t-shirt, or your...
Ten questions to ask before building new plugins
Here are the ten questions I ask folks before they embark on the effort to create a new theme or plugin (or any new product).
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