Articles
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Selling a Product: Leverage the Sunk Cost Fallacy
What is the Sunk Cost Fallacy? If you've never heard of the Sunk Cost Fallacy, you've surely lived it. Here's how behavioraleconomics.com talks about it, \"Individuals commit the sunk cost fallacy when they continue a behavior or endeavor as a result of previously invested resources (time, money or effort) (Arkes & Blumer, 1985).\" One way...
Last Week in WooCommerce: The Challenge with Theme Templates
Each week I tell you what's happened in the world of eCommerce - and specifically WooCommerce. Last week WooCommerce rolled out their latest (minor) release, 5.0 and you can read about the entire release on their blog. That's it. That's the big news of last week. Oh, but wait, something else happened last week.** A...
Conversion Secrets: How to improve your website copy
Is anyone ever happy with their website copy? I knew, when I titled this article, that we could all start together in the same place. No one feels like their website copy is good enough. Right? But feeling cruddy or frustrated is just the start. It's not where we want to end up. If you...
How do I Determine the Size of the Web Server?
I hear this question weekly This past week I was on a call with a partner of ours and one of his clients. If you don't recall, I work as the VP of Products at Nexcess - a hosting company. We were talking about a pretty large site, and the client wanted to talk technology....
Why I chose Fathom Analytics
Have you heard of Fathom Analytics? Most folks have never heard of any website analytics solution other than Google. But you may have noticed, on this site, that I don't have to pop up any notice about GDPR or cookies. That's because I've switched from Google Analytics to Fathom Analytics. You've heard the saying, right?...
Advanced Email Personalization
Every now and then I read an article that I wish I wrote. The other day I read one on email personalization. It's not the words or even the ideas. It's the depth on such an important topic. I have known Brennan for years. There's no one better to write this article. So for today,...
How to Make Interactive Videos Quickly & Easily
It should be easy and inexpensive to create interactive videos If you were to google \"interactive videos\" right now, like I did the other day, you'd find a ton of options - platforms that help you make and host these videos, and articles that teach you how to make interactive videos. You know what you...
The one simple strategy to generate more leads that most folks forget
There are a ton of lead generation strategies already out there If you want to generate more leads, there's no doubt you'll google the topic and get smart and useful articles like these: 7 Proven Lead Generation Ideas You Need to Try6 Fast and Easy Ways to Increase Lead Generation12 Lead Generation Strategies that will...
Last Week in WooCommerce: The Power of an API
The power of an API is what helps eCommerce platforms win Product Hunt is a website that helps people discover new technologies and apps. Last week I discovered a new solution called Rutter. It defines itself as one API for every eCommerce platform. This past week, a friend introduced a (new to me) solution called...
Are your emotions serving you?
Did you watch The Last Dance? Even if you didn't watch The Last Dance, you must have heard about it, right? But here's to hoping you watched it. Even if you don't like basketball or Michael Jordan. The 10-part series is an amazing look into the world of high performance athletes. My favorite theme throughout...
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