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I don't care about the feature list, I just want less work
This is an opinion. Just an opinion. If you don't want to hear it, come back tomorrow. More product, agency and business advice then. But this is advice I'm starting to give many of the product developers I'm talking to - specifically plugin folks in the WordPress ecosystem. Mind you, I'm not saying you should...
Building products? Embrace successive experimentation & affordable loss
Most people think about their new product development efforts by looking at what they could gain. Maybe you should look at your affordable loss.
Last Week in WooCommerce: GoDaddy doubles eCommerce plugins available
GoDaddy doubles Ecommerce plugins available If you've worked with WooCommerce for any amount of time, you've likely purchased a WooCommerce extension from the SkyVerge team. The code is great. The team is great. The support is great. Last September you may have read the post by WPTavern, which reported that GoDaddy had acquired SkyVerge -...
Six Product Marketing Mistakes To Avoid
Learning on your own dime can get costly I will never know who deserves the credit for this quote, but it's one of my favorites: You must learn from the mistakes of others. You will never live long enough to make them all yourself. The reality is that most of us learn the hard way....
Anonymous Personalization: Creating a more engaging experience
Is anonymous personalization an oxymoron? Anonymous personalization sounds crazy. Most of our approach to personalization comes after we identify someone. So how can you do it when a website visitor is anonymous? Before I get into it, let me ask you if this has ever happened.... Have you ever visited a website, gone to their...
Is there an ideal blog post frequency that drives traffic?
How often should you blog? You know what people say, publish more often and your traffic goes up. But is there any research to suggest it's actually true? HubSpot, looking at more than 13,000 companies and their blogs, determined that, \"companies that published 16 blog posts or more a month received 3.5 times the traffic...
How do I use Gutenberg blocks?
This is all I ever wanted from Gutenberg You may recall a few weeks ago when I wrote about dynamic content - using some conditional logic and a plugin (if-so). But then I told you about my holy grail of dynamic content - where I use Gutenberg blocks to create reuseable content. Now imagine that...
Writing difficult emails
Writing difficult emails is a skill worth developing. Sometimes it can feel like writing difficult emails is a full-time job. Every week it seems like I have an opportunity to write a difficult email. At least once. As I talked about it with a colleague, we realized that we had each learned tricks from mentors...
How to use WooCommerce without Product Pages
I knew I was going to use WooCommerce. The challenge I did have, however, was that the standard WooCommerce approach defaults initial routing to a classic Products Page - which, for my needs, was useless. Here's what I did.
Last Week in WooCommerce: WooCommerce Growth
WooCommerce continues to Grow In the early years of WooCommerce, folks would characterize it as a solution for tiny stores. Great if you had a blog and wanted to add a store to it - since both your blog and store could run on WordPress. WooCommerce growth, however, has confounded a number of experts who...
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