Articles

Articles on AI, coaching, product strategy, and building a business that matters.

1624 posts

The Best Ways to Request a Testimonial

agency-adviceJan 27, 2021

Why should you ask for a testimonial? As I transition my website from a pagebuilder to using Gutenberg, I'm re-doing my site's pages. If you didn't catch it, I added a new page, which is called \"Ask me a Question.\" The page ends with the easy way to ask me a question using Clarity, the...

agency-advicemarketing-communicationsproduct-work

Are you designing for conversion?

marketing-communicationsJan 26, 2021

You have a problem. But it's not traffic. Yesterday I highlighted that everyone wants more traffic. But let's be honest, that's not what you really want. Right? You want to convert that traffic. You want the results of that traffic visiting your site and buying from you. You want the cash. So now we need...

marketing-communications

Last Week in WooCommerce: Driving Traffic to Your Store

ecommerceJan 25, 2021

Everyone wants to drive traffic Whether you're a freelance store builder, or work with an agency, you likely know that once an online store is built, the project isn't over. It may feel like the work is done, but in reality, the work is just getting started. Building a store is a pre-requisite for earning...

ecommerce

How do you come up with blog topics?

marketing-communicationsJan 24, 2021

Do you already have a list of blog topics? Today is 25 days of blogging in a row. Yesterday, after my longer post on the size of the WordPress market for premium plugins, a ready hit reply (to the newsletter) and asked the question, \"Do you already have a list of bog topics or are...

marketing-communications

How big is the market for your premium plugin in 2021?

wordpressJan 23, 2021

Want to enter the world of WordPress premium plugins? Think that it's too late to create a premium plugin? Most people in the space might agree with you. After all, there's a plugin for everything. Right? Well, hold on a second. If you've been paying attention to the world of WordPress, you have likely seen someone...

wordpress

This site now runs on the Blocksy theme

wordpressJan 22, 2021

The Blocksy theme is one of four really fast themes The other day I told you about several themes I was checking out as I start to move from a pagebuilder-based site to Gutenberg. That list, if you recall, included the following four themes that are all really clean and load really quickly (alpha order):...

wordpress

Are you watching Elasticsearch and the licensing dynamics at play?

insightsJan 21, 2021

There's a ton that I don't know. Let's start with that. There's a software solution out there that isn't just about search. It's called Elasticsearch by a company called Elastic. And they recently announced a change to their licensing. It's a powerful piece of software that is used in a lot of places. And it's...

insights

My Favorite Appointment Scheduling Software

wordpressJan 20, 2021

Does your appointment scheduling software end up rewarding bad behavior? I don't know if this has ever happened to you, but it happens on a weekly basis to me. And it's so incredibly annoying. Yes, I'm about to rant about appointment scheduling software. It's a silly thing. But it's not the software that bothers me....

wordpress

Software Licensing for WordPress Plugins

wordpressJan 19, 2021

Need license keys for your WordPress plugin or theme? If you've ever wanted to monetize the code you've written, especially (but not uniquely) in the WordPress ecosystem, you've likely thought about how you'd go about protecting it. After all, giving away a version of your code may make sense from a marketing perspective, but eventually...

wordpress

Last Week in WooCommerce: WooCommerce Reviews

ecommerceJan 18, 2021

WooCommerce Reviews are Powerful Every week I share with you what's been going on in WooCommerce in the last week. This past week the latest version (4.9) was released. They made some things faster (including the API), and they worked on the dashboard. All good things. But my favorite is whenever they work on WooCommerce...

ecommerce

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