Articles

Articles on AI, coaching, product strategy, and building a business that matters.

1597 posts

The Year in Review - 2020

insightsDec 31, 2020

As I was walking up the stairs to my home office, I fell. Not a little slip. A serious, everyone-in-the-house-freaked-out, fall. My arm, which I used to try and stabilize myself, felt pulled out of the socket and like I re-injured a shoulder that's been troubling me for the last few months. Everyone came to...

insights

Last Week in WooCommerce: Security & Reporting

ecommerceDec 28, 2020

Always Pay Attention to WooCommerce Security Whether you're a freelancer building WooCommerce stores, a merchant running a WooCommerce store, or an agency helping WooCommerce stores manage their stores - there's nothing that stresses you out as much as when you hear there's a new WooCommerce security issue at play. This past week we heard two...

ecommerce

Last Week in WooCommerce: Fast.co

ecommerceDec 21, 2020

The Biggest Problem in eCommerce The biggest problem in eCommerce is cart abandonment, with speed a close second. But the consequences of a slow site occur higher in the funnel. In other words, it's not clear that once you walk into a store that you're ready to purchase something. But if you put something in...

ecommerce

How to copy the iPhone 12 launch to help your online store

ecommerceOct 28, 2020

Here's why you should copy the iPhone 12 launch strategy I purchased a new iPhone 12 Pro. It's blue and it's great. But that's not what I want to talk to you about today. Because the purchase of a phone, regardless of who makes it, or what model it is, barely registers as an event...

ecommerce

How to use WordPress with Amazon S3?

wordpressOct 27, 2020

Speed is everything. So people will try anything. If you're anything like me, you've run at least one test on your own website to see how fast it loads. Whether it was Google's Page Speed Insights or GTMetrix, the point is, you don't want to own a slow site. It's today's version of being the...

wordpress

Great Answer, Wrong Question

marketing-communicationsSep 29, 2020

I was a freshman in college when I failed my first test. Until then, throughout Jr and Sr high school I was an A student. I wasn't used to failing tests. At all. But in college I took a class that was for Juniors. As a freshman. And I loved it. But it was tough....

marketing-communications

Five Questions to Answer before Migrating a WordPress Site

wordpressSep 2, 2020

Migrating a WordPress Site Should be Straightforward If you've never migrated a WordPress site, from one host to another, it shouldn't be difficult. After all, WordPress has been around for a long time. So it's not like you're splitting apart an atom. This is stuff others have done before - a lot of times. It...

wordpress

Getting More Leads

agency-adviceAug 24, 2020

Last weekend I had several Task Rabbit folks come to the house to do different odd jobs. And I noticed a very similar pattern. If getting more leads is what you're into (and who isn't), I think there is a lesson to be learned here. But let me back up and tell you what happened.

agency-advice

Choosing the Best WordPress Hosting for You

wordpressJul 31, 2020

How do you know which WordPress hosting is right for You? By now you've heard of WordPress and that it powers a massive number of websites across the globe. You've heard that it's pretty flexible and easy. And you may have heard that finding the best WordPress hosting is easy. After all, everyone offers WordPress hosting.

wordpress

The Second Half of the Year - 3 Trends to Watch

insightsJul 6, 2020

We're now in July. Way to go - we made it. But now that we're in the second half of the year, we may want to take a moment in time to reflect and consider some of the trends we're seeing and what they mean for each of us.

insights

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