Articles
1639 posts
Advanced Email Personalization
Every now and then I read an article that I wish I wrote. The other day I read one on email personalization. It's not the words or even the ideas. It's the depth on such an important topic. I have known Brennan for years. There's no one better to write this article. So for today,...
How to Make Interactive Videos Quickly & Easily
It should be easy and inexpensive to create interactive videos If you were to google \"interactive videos\" right now, like I did the other day, you'd find a ton of options - platforms that help you make and host these videos, and articles that teach you how to make interactive videos. You know what you...
The one simple strategy to generate more leads that most folks forget
There are a ton of lead generation strategies already out there If you want to generate more leads, there's no doubt you'll google the topic and get smart and useful articles like these: 7 Proven Lead Generation Ideas You Need to Try6 Fast and Easy Ways to Increase Lead Generation12 Lead Generation Strategies that will...
Last Week in WooCommerce: The Power of an API
The power of an API is what helps eCommerce platforms win Product Hunt is a website that helps people discover new technologies and apps. Last week I discovered a new solution called Rutter. It defines itself as one API for every eCommerce platform. This past week, a friend introduced a (new to me) solution called...
Are your emotions serving you?
Did you watch The Last Dance? Even if you didn't watch The Last Dance, you must have heard about it, right? But here's to hoping you watched it. Even if you don't like basketball or Michael Jordan. The 10-part series is an amazing look into the world of high performance athletes. My favorite theme throughout...
I Say No a Lot
Here's my single trick to make everything better: I say no a lot. It's the single best strategy I've ever learned to help me drive success.
Make your website a better salesperson
Has this ever happened to you? You're talking to a friend and they suddenly name another person. But it's a name you've never heard of before. And suddenly you're wondering how you got so lost. Now the story doesn't make any sense. And you're still trying to work out who that other person is. Spouse?...
Embracing a Challenger Brand Strategy
Never heard of the Challenger Brand Strategy? No problem. There's a good chance you haven't heard of the challenger brand strategy, but I'm positive you've seen it at work. Time for a quick test to see which of these brands you recognize: Pepsi (instead of Coke)Ben & Jerry's (instead of Haagen-Daz)Apple (instead of Microsoft) It's...
WordPress Marketing Automation
Not everyone can afford an external marketing automation platform Let me start by saying that when it comes to marketing automation platforms, I'm always ready to recommend several solutions. I've worked with a ton of them, and recently compared ConvertKit with ActiveCampaign. But there are a ton of great solutions out there, like Constant Contact,...
Here's How to Position Yourself in the Market
For digital agencies, it's always a question of expertise I interact with a lot of digital agencies in the WordPress ecosystem. Whether they're micro-agencies (small teams under 5 full time employees) or mid-sized agencies (up to 200 employees), the conversations often circle back to how to position yourself in the market. For years, the only...
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