Articles

Articles on AI, coaching, product strategy, and building a business that matters.

1597 posts

6 Home Office Upgrades if you Work From Home

insightsJun 7, 2020

My Personal Home Office Upgrades If you have found yourself on constant video calls because you're now working from home, you've likely seen a lot of setups. Let's be honest - some are horrible. Others, on the other hand, look amazing. What have they done different? Here's a list of 6 home office upgrades you might consider.

insights

Have you embraced the subscription business model yet?

agency-adviceApr 20, 2020

Can we talk about the subscription business model for a bit? With millions of people out of work, tons of business closed down, and no clarity on what the new normal will be, the recent Subscription Impact Report by Zuora highlighted the good news that more than half have not seen an impact on their subscriber growth.

agency-adviceproduct-work

Building a Membership Site in 2020? Consider These Tools

membership-sitesApr 15, 2020

What is a Membership Site All About? If you're thinking about building a membership site, there's a good chance you already know what goes into one. But since so many people talk about membership sites in so many different ways, as synonyms for anything from eCourseware, to association sites, to content protection, it's worth being clear.

membership-sites

How to offer multiyear contracts that make sense

agency-adviceApr 7, 2020

Can we talk about multiyear contracts for a second? I learned about multiyear contracts in the context of SaaS products. But I believe they apply to service companies equally well. So today I wanted to talk about multiyear contracts.

agency-advice

Using WPForms and Members to Build a Mini Membership Site

membership-sitesApr 3, 2020

What is a Mini Membership Site? Think of a mini membership site as simply an area of your website that is password protected for specific content. It doesn't take over your whole site. It doesn't require that you change your theme or anything else.

membership-sites

How to sell in hard times

marketing-communicationsApr 2, 2020

How do you sell in a downturn? If you've never been in this situation before, I get it. It's stressful. It's confusing. And when you're worried that you'll come off tone deaf, it's a challenge to know how to sell in hard times. But I think you'll find that the formula isn't all that complicated.

marketing-communications

7 Tips for Telling Stories on Zoom

marketing-communicationsApr 1, 2020

Everyone is Telling Stories Right Now...on Zoom. My team is on daily Zoom calls. My kids are on Zoom calls for school. My wife gathers with a group of women so they can drink wine on Zoom. So why shouldn't I be telling stories on zoom?

marketing-communications

Help your Revenue by Selling Advice Online (Create Your Own Clarity.fm)

wordpressMar 30, 2020

Run your own appointment booking service on your own site Want to talk about selling advice online? The other day I told you how you could increase your revenue by adding gift card service to your own site. Today I want to show you how you can create your own mini Clarity.fm service on your...

wordpress

Now, your website is your business card

agency-adviceMar 25, 2020

Let's go back to November or December.... If your life looked anything like mine, you were in meetings talking about the 2020 budget. Trying to figure out where to spend money and where not to spend it. Maybe, like me and my team, you decided to push for an event-based approach to the budget. We...

agency-advice

Help Your Revenue by Adding Online Gift Cards

wordpressMar 23, 2020

Want to Offer Online Gift Cards? Now it's Easy! With everyone stuck in their homes, and companies making the shift to more effective use of their websites, the idea of offering online gift cards is coming up regularly. I've had four companies ask about it in the last two weeks. So here's how I would...

wordpress

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