Articles

Articles on AI, coaching, product strategy, and building a business that matters.

1639 posts

Last Week in WooCommerce: The Checkout Experience

eCommerceFeb 1, 2021

We were about to go on a vacation. The kind where I would be away from work for a week and I would mostly relax by a pool and listen to music on my iPod. The night before we headed to the airport I remember deciding that I needed some music. What happened next was...

eCommerce

Ten questions to ask before you quote your next eCommerce project

Agency AdviceJan 31, 2021

It can be hard to estimate store projects I'm not lying when I tell you that I once knew a team that sent a customer a quote for a project, only to discover the developer involved had only quoted half the project. Estimating is tough work, and estimating eCommerce projects is the roughest of all....

Agency AdviceeCommerce

Reusable Content Blocks with Gutenberg & the Blocksy theme

WordPressJan 30, 2021

The holy grail of Gutenberg for me has been Reusable Content Blocks What do I want? Reusable content blocks? When do I want them? The minute Gutenberg was announced (which was a bit ago). Initially I was confused by Gutenberg, but it's been a bit and this time my transition to using it (on this...

WordPress

Getting past your insecurity to write an about page that delivers results

Marketing & CommunicationsJan 29, 2021

If you are going to write an about page, get ready for stress There are few things harder, when it comes to managing your own website, than the work that to write an about page that actually works. It seems like the moment you start writing, every voice in your head joins together to stop...

Marketing & Communications

When did you last look at the DAP Membership Plugin?

Membership SitesJan 28, 2021

The more things change... In late November of 2020 I turned 50 and a few of my friends got together and bought be an incredible gift - a new MoFi Studiodeck Turntable. I haven't owned a record player (or records) since I was a kid. If you know me, the next sentence won't surprise you....

Membership Sites

The Best Ways to Request a Testimonial

Agency AdviceJan 27, 2021

Why should you ask for a testimonial? As I transition my website from a pagebuilder to using Gutenberg, I'm re-doing my site's pages. If you didn't catch it, I added a new page, which is called \"Ask me a Question.\" The page ends with the easy way to ask me a question using Clarity, the...

Agency AdviceMarketing & CommunicationsProduct Work

Are you designing for conversion?

Marketing & CommunicationsJan 26, 2021

You have a problem. But it's not traffic. Yesterday I highlighted that everyone wants more traffic. But let's be honest, that's not what you really want. Right? You want to convert that traffic. You want the results of that traffic visiting your site and buying from you. You want the cash. So now we need...

Marketing & Communications

Last Week in WooCommerce: Driving Traffic to Your Store

eCommerceJan 25, 2021

Everyone wants to drive traffic Whether you're a freelance store builder, or work with an agency, you likely know that once an online store is built, the project isn't over. It may feel like the work is done, but in reality, the work is just getting started. Building a store is a pre-requisite for earning...

eCommerce

How do you come up with blog topics?

Marketing & CommunicationsJan 24, 2021

Do you already have a list of blog topics? Today is 25 days of blogging in a row. Yesterday, after my longer post on the size of the WordPress market for premium plugins, a ready hit reply (to the newsletter) and asked the question, \"Do you already have a list of bog topics or are...

Marketing & Communications

How big is the market for your premium plugin in 2021?

WordPressJan 23, 2021

Want to enter the world of WordPress premium plugins? Think that it's too late to create a premium plugin? Most people in the space might agree with you. After all, there's a plugin for everything. Right? Well, hold on a second. If you've been paying attention to the world of WordPress, you have likely seen someone...

WordPress

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