Articles

Articles on AI, coaching, product strategy, and building a business that matters.

1624 posts

Recurring Revenue & Extending Your Team

agency-adviceJan 17, 2021

Recurring Revenue is the Name of the Game If you're running a digital agency, creating recurring revenue is critical. But to do that, you likely have to extend your team. And just the other day, I told you that more resources aren't always the answer. But today I want to suggest an approach that lowers,...

agency-advice

Endangering Ecosystem Flexibility

wordpressJan 16, 2021

What made WordPress incredible (and helped it grow) If you were around in the old days, like 2005, there were a lot of different blogging platforms. You could find them using a variety of different programming languages (in case you wanted to make modifications), but each one came with some core features that made it...

wordpressinsights

More Resources Won't Help

product-workJan 15, 2021

I remember reading a story, when I was first managing people, about Bill Gates and his approach to resources at Microsoft. According to the story, he regularly rejected requests to add resources to the development teams. When I first heard it, I was managing a team of three software developers. I thought his rejection was...

product-work

When the reciprocity principle goes wrong

agency-adviceJan 14, 2021

What is the reciprocity principle? If you've never heard of the reciprocity principle, you've surely experienced it. If I say to you, \"thank you,\" what are you going to say back? If I pay you a compliment, like, \"I love your outfit,\" you'll likely figure out some way to return a compliment. In defining reciprocity,...

agency-adviceproduct-work

Creating Free Content & Dealing with Criticism

insightsJan 13, 2021

Creating Free Content Comes with Criticism You likely have had the experience where you overhear people talking and you feel like you just have to jump into the conversation? That happened to me today. Normally, if it was in person, it would have been rude. But it was on Twitter, so responding about free content...

insights

How to sell online courses from your own website

online-learningJan 12, 2021

When Selling Online Courses, You Have Options When you're wondering how to sell online courses from your own website, the problem isn't really a \"how to do it\" problem. Instead, it's a \"which way is right\" and \"which way is wrong\" kind of challenge. Because no one wants to pick the wrong approach and then...

online-learning

Last Week in WooCommerce: Headless WooCommerce

ecommerceJan 11, 2021

What is Headless WooCommerce? Anytime someone says headless, it makes you worry a bit, right? I mean, it's a strange metaphor to use for anything good. But when it comes to headless WooCommerce, it's not a bad thing. It's a really good thing. And the reason it comes up today is a tweet (see below)...

ecommerce

Share everything you know

insightsJan 10, 2021

For a period of three years I blogged daily. I missed a day here or there when I was sick or traveling, but it was more about the habit and pleasure I felt as I shared insights and reviews of products and services in the WordPress ecosystem. But that was a few years ago and...

insightsmarketing-communications

The Best Ways to Learn WordPress

wordpressJan 9, 2021

WordPress adoption is increasing rapidly I don't know if you noticed but WordPress continues to grow - and in the last year, it's grown at a rapid pace. Adoption over the last few years has been good, but nothing like 2020. As we start the new year, W3Techs puts it at 39.6%. Now, more than...

wordpress

Why I recommend ConvertKit vs ActiveCampaign

marketing-communicationsJan 8, 2021

Recommendations are a funny thing Everyone has an opinion, when it comes to the tools they use. And when someone asks me for my opinion, I give it to them. But the moment I do, something crazy happens. The debate and questioning starts. Did I think about this? Have I considered that? And in my...

marketing-communications

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