Articles

Articles on AI, coaching, product strategy, and building a business that matters.

1624 posts

How to copy the iPhone 12 launch to help your online store

ecommerceOct 28, 2020

Here's why you should copy the iPhone 12 launch strategy I purchased a new iPhone 12 Pro. It's blue and it's great. But that's not what I want to talk to you about today. Because the purchase of a phone, regardless of who makes it, or what model it is, barely registers as an event...

ecommerce

How to use WordPress with Amazon S3?

wordpressOct 27, 2020

Speed is everything. So people will try anything. If you're anything like me, you've run at least one test on your own website to see how fast it loads. Whether it was Google's Page Speed Insights or GTMetrix, the point is, you don't want to own a slow site. It's today's version of being the...

wordpress

Great Answer, Wrong Question

marketing-communicationsSep 29, 2020

I was a freshman in college when I failed my first test. Until then, throughout Jr and Sr high school I was an A student. I wasn't used to failing tests. At all. But in college I took a class that was for Juniors. As a freshman. And I loved it. But it was tough....

marketing-communications

Five Questions to Answer before Migrating a WordPress Site

wordpressSep 2, 2020

Migrating a WordPress Site Should be Straightforward If you've never migrated a WordPress site, from one host to another, it shouldn't be difficult. After all, WordPress has been around for a long time. So it's not like you're splitting apart an atom. This is stuff others have done before - a lot of times. It...

wordpress

Getting More Leads

agency-adviceAug 24, 2020

Last weekend I had several Task Rabbit folks come to the house to do different odd jobs. And I noticed a very similar pattern. If getting more leads is what you're into (and who isn't), I think there is a lesson to be learned here. But let me back up and tell you what happened.

agency-advice

Choosing the Best WordPress Hosting for You

wordpressJul 31, 2020

How do you know which WordPress hosting is right for You? By now you've heard of WordPress and that it powers a massive number of websites across the globe. You've heard that it's pretty flexible and easy. And you may have heard that finding the best WordPress hosting is easy. After all, everyone offers WordPress hosting.

wordpress

The Second Half of the Year - 3 Trends to Watch

insightsJul 6, 2020

We're now in July. Way to go - we made it. But now that we're in the second half of the year, we may want to take a moment in time to reflect and consider some of the trends we're seeing and what they mean for each of us.

insights

6 Home Office Upgrades if you Work From Home

insightsJun 7, 2020

My Personal Home Office Upgrades If you have found yourself on constant video calls because you're now working from home, you've likely seen a lot of setups. Let's be honest - some are horrible. Others, on the other hand, look amazing. What have they done different? Here's a list of 6 home office upgrades you might consider.

insights

Have you embraced the subscription business model yet?

agency-adviceApr 20, 2020

Can we talk about the subscription business model for a bit? With millions of people out of work, tons of business closed down, and no clarity on what the new normal will be, the recent Subscription Impact Report by Zuora highlighted the good news that more than half have not seen an impact on their subscriber growth.

agency-adviceproduct-work

Building a Membership Site in 2020? Consider These Tools

membership-sitesApr 15, 2020

What is a Membership Site All About? If you're thinking about building a membership site, there's a good chance you already know what goes into one. But since so many people talk about membership sites in so many different ways, as synonyms for anything from eCourseware, to association sites, to content protection, it's worth being clear.

membership-sites

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