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How to offer multiyear contracts that make sense
Can we talk about multiyear contracts for a second? I learned about multiyear contracts in the context of SaaS products. But I believe they apply to service companies equally well. So today I wanted to talk about multiyear contracts.
Using WPForms and Members to Build a Mini Membership Site
What is a Mini Membership Site? Think of a mini membership site as simply an area of your website that is password protected for specific content. It doesn't take over your whole site. It doesn't require that you change your theme or anything else.
How to sell in hard times
How do you sell in a downturn? If you've never been in this situation before, I get it. It's stressful. It's confusing. And when you're worried that you'll come off tone deaf, it's a challenge to know how to sell in hard times. But I think you'll find that the formula isn't all that complicated.
7 Tips for Telling Stories on Zoom
Everyone is Telling Stories Right Now...on Zoom. My team is on daily Zoom calls. My kids are on Zoom calls for school. My wife gathers with a group of women so they can drink wine on Zoom. So why shouldn't I be telling stories on zoom?
Help your Revenue by Selling Advice Online (Create Your Own Clarity.fm)
Run your own appointment booking service on your own site Want to talk about selling advice online? The other day I told you how you could increase your revenue by adding gift card service to your own site. Today I want to show you how you can create your own mini Clarity.fm service on your...
Now, your website is your business card
Let's go back to November or December.... If your life looked anything like mine, you were in meetings talking about the 2020 budget. Trying to figure out where to spend money and where not to spend it. Maybe, like me and my team, you decided to push for an event-based approach to the budget. We...
Help Your Revenue by Adding Online Gift Cards
Want to Offer Online Gift Cards? Now it's Easy! With everyone stuck in their homes, and companies making the shift to more effective use of their websites, the idea of offering online gift cards is coming up regularly. I've had four companies ask about it in the last two weeks. So here's how I would...
Creating a Simple Membership Site with Restrict Content Pro
What's the right plugin for a simple membership site? The other day I got an email that likely sounds familiar, if you've ever tried to create a simple membership site and realized there were a ton of plugins available to choose from. \"I'm trying to figure out which WordPress membership/subscription plugin is best for me...I'd...
Wishlist Member - Why it's becoming one of the best membership plugins around
Wishlist Member is the Ali of Membership Plugins Wishlist Member is one of the oldest membership plugins for WordPress, in fact, it was around when I built my first membership site with WordPress, back in May of 2006. But it's quickly becoming the Muhammad Ali of membership plugins for WordPress. What do I mean by...
Reducing Options can Drive Online Conversions
A case of too many options Something happened today, which I'll get to in a minute, that drove me to write about online conversions. Before I get to that, let's chat for a second about situations with tons of options. I don't know if you know this, but the Cheesecake Factory menus is as long...
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