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Membership Site vs Online Course: Which is right for you?
Building a Membership Site vs an Online Course - which is the right option for you (and your customers)? I'm often asked by people if they should build a membership site, or if they should focus on building an online course. A lot of times we get into the technology you need to create the...
How to reduce bias in decision-making when evaluating new projects & products
We all have bias when we make decisions. It's not bad. The other day I saw this tweet. I don't know Louis Nicholls directly, but a quick look at his Twitter feed and site, and I can tell he's sharp. Also, I don't disagree with the emotion behind the tweet, because I see this dynamic...
The Year in Review - 2020
As I was walking up the stairs to my home office, I fell. Not a little slip. A serious, everyone-in-the-house-freaked-out, fall. My arm, which I used to try and stabilize myself, felt pulled out of the socket and like I re-injured a shoulder that's been troubling me for the last few months. Everyone came to...
Last Week in WooCommerce: Security & Reporting
Always Pay Attention to WooCommerce Security Whether you're a freelancer building WooCommerce stores, a merchant running a WooCommerce store, or an agency helping WooCommerce stores manage their stores - there's nothing that stresses you out as much as when you hear there's a new WooCommerce security issue at play. This past week we heard two...
Last Week in WooCommerce: Fast.co
The Biggest Problem in eCommerce The biggest problem in eCommerce is cart abandonment, with speed a close second. But the consequences of a slow site occur higher in the funnel. In other words, it's not clear that once you walk into a store that you're ready to purchase something. But if you put something in...
How to copy the iPhone 12 launch to help your online store
Here's why you should copy the iPhone 12 launch strategy I purchased a new iPhone 12 Pro. It's blue and it's great. But that's not what I want to talk to you about today. Because the purchase of a phone, regardless of who makes it, or what model it is, barely registers as an event...
How to use WordPress with Amazon S3?
Speed is everything. So people will try anything. If you're anything like me, you've run at least one test on your own website to see how fast it loads. Whether it was Google's Page Speed Insights or GTMetrix, the point is, you don't want to own a slow site. It's today's version of being the...
Great Answer, Wrong Question
I was a freshman in college when I failed my first test. Until then, throughout Jr and Sr high school I was an A student. I wasn't used to failing tests. At all. But in college I took a class that was for Juniors. As a freshman. And I loved it. But it was tough....
Five Questions to Answer before Migrating a WordPress Site
Migrating a WordPress Site Should be Straightforward If you've never migrated a WordPress site, from one host to another, it shouldn't be difficult. After all, WordPress has been around for a long time. So it's not like you're splitting apart an atom. This is stuff others have done before - a lot of times. It...
Getting More Leads
Last weekend I had several Task Rabbit folks come to the house to do different odd jobs. And I noticed a very similar pattern. If getting more leads is what you're into (and who isn't), I think there is a lesson to be learned here. But let me back up and tell you what happened.
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