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Is there an ideal blog post frequency that drives traffic?
How often should you blog? You know what people say, publish more often and your traffic goes up. But is there any research to suggest it's actually true? HubSpot, looking at more than 13,000 companies and their blogs, determined that, \"companies that published 16 blog posts or more a month received 3.5 times the traffic...
How do I use Gutenberg blocks?
This is all I ever wanted from Gutenberg You may recall a few weeks ago when I wrote about dynamic content - using some conditional logic and a plugin (if-so). But then I told you about my holy grail of dynamic content - where I use Gutenberg blocks to create reuseable content. Now imagine that...
Writing difficult emails
Writing difficult emails is a skill worth developing. Sometimes it can feel like writing difficult emails is a full-time job. Every week it seems like I have an opportunity to write a difficult email. At least once. As I talked about it with a colleague, we realized that we had each learned tricks from mentors...
How to use WooCommerce without Product Pages
I knew I was going to use WooCommerce. The challenge I did have, however, was that the standard WooCommerce approach defaults initial routing to a classic Products Page - which, for my needs, was useless. Here's what I did.
Last Week in WooCommerce: WooCommerce Growth
WooCommerce continues to Grow In the early years of WooCommerce, folks would characterize it as a solution for tiny stores. Great if you had a blog and wanted to add a store to it - since both your blog and store could run on WordPress. WooCommerce growth, however, has confounded a number of experts who...
Comparing WordPress Membership Plugins in 2021
There are a lot of membership plugins for WordPress out there. How do you pick? Well, the answer depends on what you care most about.
Don't confuse Memberships and Subscriptions
Whether you build a membership or subscription solution is up to you. But it's important to know the difference. Memberships and Subscriptions If you've ever wanted to buy pounds of quinoa at ridiculously low prices, you've likely considered a Costco membership. Costco membership isn't super expensive, but it gets you access to a warehouse full of...
How do you productize consulting services?
What is a productized service? When you build B2B SaaS products, your clients often come to you with the same requests, over and over. Each one, individually, sounds like professional services. But after hearing them often enough, I began to realize we could productize the service. What is a productized service? Think of it as...
Product Features and the Elusive ROI Calculation
Can you calculate your Feature ROI? We were sitting on the campus of the University of Miami several years ago. It was the perfect chance for me to ask the same question to something like 40 different product owners. It was a technology conference, one of the country's largest, focused on WordPress. The product owners...
Can Jetpack Speed Up Your WordPress Site?
If you've heard of Jetpack, you either love it or hate it In the early days of Jetpack, many of the folks I know thought it could be helpful. Then, it got bigger and bulkier and most folks thought it would slow your site down. Initially I think it did, but then I remember when...
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