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1624 posts
We can grasp valuable insights from pricing experiments
Yesterday I wrote about pricing pages. But I didn't address the elephant in the room - which is pricing. Pricing is hard. Thankfully, we don't have to do our own research to learn a ton from pricing experiments that have already been done. So today, let's look at what we can learn from some research...
People aren't converting on your pricing page. Here's why...
Do you have a pricing page that's converting? I can't tell you exactly how long I've been working on pricing pages but you can't escape it if your career has been in product development and product management. At minimum it's been twenty years. And the worst thing you can experience is doing all the hard...
Building An Online ROI Calculator - Part Two
Remember Part One of Building an ROI Calculator? You'll recall the other day when I first introduced the notion of building an ROI calculator, right? In that post, I introduced you to the calculation but also a bit of the complexity of the formula. Then I told you that in part two I would show...
How to hide menu items on your WordPress membership site
Want to hide menu items on your membership site? I help a few companies with some coaching. In the course of doing that, I often introduce some of my frameworks. And it dawned on me that it would be easy and clean to create a spot on my website where coaching clients could log in...
Effective Communication: My Four Filters
I'm going to introduce you to what I call \"my four filters\" because they help me be as strategic as possible with my goal being effective communication.
What do you have in place to help protect your customers from themselves?
They were all staring at her. I don't just mean the person directly in front of her that seriously was looking at her with tons of curiosity. I mean people who worked there were peeking out from behind walls to see who she was and what they could learn about her just by looking at...
Guaranteed Delivery of WordPress Mail is essential for WooCommerce
How is your WordPress mail getting delivered? It's one of the most important things that people don't pay attention to. They do all the work to create forms on their site, or set up automations for their WooCommerce store - with post-purchase emails. And then they forget that guaranteed delivery of their WordPress mail is...
How to Build Your Own Online ROI Calculator - Part One
Customers want value. It's our job to articulate it. I work with both product companies and digital agencies. The same holds true for everyone - the level of competition out there is crazy. And that means we need to be able to articulate our value clearly. One of the easiest ways to do that is...
Comparing WordPress form conditional logic in 2021
Form Conditional Logic is Available Everywhere If you read the post I wrote the other day about choosing the right WordPress form plugin, you'll recall that I created a grid with all the features to compare. One of the features I compared was form conditional logic. Every plugin I compared had it marked as a...
Focus on What You Do Best
What's your one thing? Remember when I told you that success often meant taking a corner in someone's mind? I called it taking a corner. But I didn't exactly tell you how to do it, other than to focus on your one thing. I'm not Jack Palance, and maybe you've not seen City Slickers, but...
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