Articles
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I Bought A New Pair of Headphones. Why Should You Care?
Sometimes my Sunday posts don't sound and feel like the rest... I write daily. And Sundays is always such a relaxing day that I think I'm in a different headspace than any of the other days of the week. But that doesn't mean I don't try to write something that will help you. Like today...
Hate Marketing & Sales? Build The Narrative Into Your Product
I hear a lot of people saying they hate marketing & sales The other day I participated with a few folks on Twitter, talking about people who say they hate marketing & sales. If you don't follow Corey, Louis, and John, you really should. They lead swipefiles.co, SparkLoop, and Credo, respectively. I'm telling you who...
How Chris Lema uses ZipMessage for Coaching
Coaches should use ZipMessage There are a lot of cool products that are getting developed every day. Most of them feel cool for other people. I look. I like. But then I don't do much with them because they don't actually fit into my workflow and make things easier for me. But ZipMessage doesn't fall...
Differentiation Needs To Be More Than Rent vs Own
Digital sharecropping is a thing. I get it. If you've never heard of the phrase, \"digital sharecropping\", then you should check out this 2015 article at Copyblogger by Sonia Simone. The short version is don't build your digital empire on someone else's land. Sometimes people talk about it as the comparison of getting a place...
Are You Trying To Win? Or Just Not Lose?
I used to run a yearly innovation conference Years ago I worked for a company where, every year, we invited the top 20-30 employees (from about 120 folks) to a conference center for an innovation conference. I would spend months planning the conference, from the talks we gave to the team challenges. Every year we...
You Can't Afford The WordPress Plugin You Want
Eventually we all hear this request If you visit a WordPress or WooCommerce facebook group, you're likely to hear a request for a plugin that does everything. My answer often disappoints them. It doesn't exist. And if it did, you still can't afford the WordPress plugin you want. Let's start with a request. See if...
Is Interactive Video The New Normal for eCommerce?
How do you make technology predictions? So I tell you that I think interactive video is going to be the new normal. How would I know anyway? Am I credible? Am I an expert in interactive video? No. But it begs the question - how does anyone make technology predictions. So let me tell you...
Customizing the WordPress Dashboard Is Now Easy
Make WordPress more friendly for non-technical audiences I've been having a conversation with a few folks about the challenge that comes with building WordPress solutions for non-technical customers. And the conversation regularly goes back to customizing the WordPress dashboard. So over the last few weeks I've purchased licenses for several solutions that make this easy.
How Much Should a Membership Site Cost?
Want a new membership site? I don't know if it was COVID or what, but with everyone locked up in their homes, more and more people started looking at building online businesses. And that drove people to online courses and membership sites - which I love! But with all these new projects getting started, there's...
The Onboarding Emails For Your Online Course
When writing your onboarding emails don't make this mistake I'm not an email expert. I'm telling you that up front so that you know I'm not going to give you a perfect set of templates for your onboarding emails. But I am good at making mistakes and learning from those mistakes. And I've launched a...
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