Articles
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How to Build Your Own Online ROI Calculator - Part One
Customers want value. It's our job to articulate it. I work with both product companies and digital agencies. The same holds true for everyone - the level of competition out there is crazy. And that means we need to be able to articulate our value clearly. One of the easiest ways to do that is...
Comparing WordPress form conditional logic in 2021
Form Conditional Logic is Available Everywhere If you read the post I wrote the other day about choosing the right WordPress form plugin, you'll recall that I created a grid with all the features to compare. One of the features I compared was form conditional logic. Every plugin I compared had it marked as a...
Focus on What You Do Best
What's your one thing? Remember when I told you that success often meant taking a corner in someone's mind? I called it taking a corner. But I didn't exactly tell you how to do it, other than to focus on your one thing. I'm not Jack Palance, and maybe you've not seen City Slickers, but...
Helping People Send You Better, Action-Oriented Emails
Action-oriented emails help you get more done while doing less. More importantly, they empower your staff. Here's what they are and how they work.
The consequences of poor communication
Poor communication can be frustrating. But it can also be deadly. So be proactive when establishing how your teams communicate with each other.
How to build a simple quiz-Based recommendation engine
What is a recommendation engine? If you've been online and browsed the web much, you've interacted with recommendation engines. They might not all feel like recommendation engines, but that's what they are. To make sure we're on the same page, let's start with my definition of a recommendation engine. A recommendation engine is a system...
The Quick Website Fix
How many times have you needed a quick website fix? You need some text changed on your website. You call that a quick website fix. Doesn't everyone? But the more you go searching the web or Facebook for a recommendation of someone who will do the quick website tweak, the more frustrated you get. I...
The Pages Missing From Your Site
You have most of the pages you need If you're a product company, I know you have a homepage, a pricing page and even a contact page. But I bet there are some pages missing from your site. That's what I want to address right now. And to be honest, they're the most important pages...
Everything is hard
I have a daughter in her Junior year in high school. Do you remember that year? If you do, you likely remember that it was the hardest year in high school. It's like every teacher wants to give you tons and tons of homework. She is working hard but wishes it was easier. And you...
Revealed: Four Ways to Help You Get Replies to Your Cold Outreach
How do you feel about cold outreach? Necessary evil? Great strategy? What if you could write in a way to get replies to your cold outreach? Let's step back a second. Do you remember the old days of cold outreach? I don't know if you ever worked at a place with a fax machine, but...
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