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Are you collecting video testimonials?
This is a lesson I've learned first hand The first time we held CaboPress I didn't even take a camera. I never thought about the marketing of the conference at all. I was just focused on making sure the folks that had travelled from the US to Baja (officially Mexico) got thru customs and reached...
This is hard: Raising your prices
Years ago I was coaching a young entrepreneur that was just getting started with her business. As we talked about all the different things that go into running your first business, we landed on the topic of price. Her response to me was something I've since heard several more times. I can always raise my...
Are you trying to create memorable presentations?
Did you know most people forget what they hear within an hour? Make your words memorable. What we know today about how the brain works, and about how people process information, is so dramatically different than what we were taught in school, it's ridiculous.
Don't make this classic subscription site mistake
Subscription sites are awesome. I don't know about you, but I love Hulu, Netflix, Amazon Prime, and tons of other subscriptions I pay monthly for. I also enjoy subscriptions that I pay yearly for, like the United Club (formerly the Red Carpet Club, which sounded so much better).
Managing user specific content in a WordPress membership site
The Holy Grail: User Specific Content. Everyone asks for it. Most assume it's easy and totally possible. And yet, it's not something that comes with a lot of membership plugins in the WordPress space. Trust me, I reviewed over 30 of them.
Protecting streaming audio with a WordPress membership site
As I mention in the video above, I got a clarity call asking me about protecting streaming audio. Their requirements were simple: They wanted to charge users monthly. They wanted to put those members on an email subscription list. They wanted to protect streaming audio files.
10 questions to ask when selecting a WordPress hosting provider
It came into my inbox... I got an email today that was simple and straight to the point. They didn't want a recommendation. They had a simple question. \"What are the questions I should be asking the different companies I'm talking to for WordPress hosting?\"
Have you run out of blog ideas? Try this
Everyone has it happen at some point, right? Running out of blog ideas? It's not that uncommon. No one has ideas all the time. So why should you be so lucky? The truth is that we all struggle sometimes to know what to write about.
Five Reasons why similar-looking websites cost different amounts
\"Wait, How much is it going to cost?\" If you've ever asked someone what it would take to build you a website and then were shocked by the price, I'm going to try to explain it to you. Maybe you've even asked two different people (or companies) for quotes and got two numbers that were...
For complex membership sites using WordPress, my answer is always the same
Let's be honest--there are straightforward membership sites and complex ones. Straightforward membership sites don't have to be simple. I'm not saying that. Straightforward vs. Complex Membership Sites What I am saying is that if your focus is the following, I'd call that a straightforward membership site: Charge someone to join the membership site Put them into...
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