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Marketing your Software Product? Here are five things to remember
What if there was a template to follow for marketing your software product? It would be nice, wouldn't it? Unfortunately, the people who are great at it don't tell you their secrets and the people who tell you their secrets aren't great at it. But every now and then I come across a jewel and...
Is Rainmaker worth it?
The World is Digital Years ago, when I was in high school, a girlfriend's dad explained to me that computers and software were permeating everything. They would soon take over controlling all sorts of things that weren't (at the time) technical. Honestly, I laughed. It sounded so futuristic. And I was a big computer guy...
25% market share for WordPress won't buy the credibility we want
In May of this year (2015), something changed and almost no one talked about it. Chrome, the internet browser from Google, finally crossed over the 25% line for market share. This past week, WordPress did the same. And many folks wrote about it. Good articles. Interesting articles. And excitement to see it grow far past...
The iPad Pro Surface Book Comparison
I picked up an iPad Pro yesterday and thought I'd share my thoughts in comparison to the Surface Book. Yesterday was the big day! The iPad Pro was available and I immediately grabbed one. I remember on the day that Apple was making its announcements while I was in an airport lounge. I thought to...
The one thing many WordPress plugin developers seem to forget
Today I'm speaking at WordCamp Sacramento about the lessons I've learned while reviewing 30 membership plugins. While I get into product development, product marketing, writing review posts, and even membership details, I thought this quick review might help. Have you heard the story of a building that melted a car? There's a building in London,...
High Performers have no time for drama
The bad news: I've told a lot of folks, over a long time, in a lot of companies, that the majority of good things they want to work on are likely not going to take priority or get done. And I can most assuredly tell you that it's never a great message people want to...
When you're hiring high performers, don't make this mistake
Do you remember the A Team? I don't know if you watched the A Team like I did. I would rush home after school, finish my homework, and see if I could be done in time to enjoy an episode of the A Team. In our house, you had to be done with today's homework,...
Should I charge annual Subscription Fees? Or monthly?
One of the most common questions I get about membership or subscription sites relates to not the price to charge but the interval to use for charging. Should someone charge monthly? Or should they charge annually? Of course, the logical answer is that it depends. But that makes for a pretty short and boring article....
High Performers need more than Autonomy, Mastery and Purpose
I love Dan Pink's Drive Dan Pink wrote a great book called Drive. It really is a fantastic read and I strongly recommend that you read it if you haven't. In the book, he highlights that engagement is often a by-product of autonomy, mastery, and purpose. He's highlighting that everything we know about employment and...
Why I recommend Beaver Builder to WordPress Freelancers
Yesterday I was the presenter at our local WordPress meetup It's a great group of folks that are developers, designers, site configurators, implementers and business owners. Basically, the group is diverse with a variety of skill sets. And my topic was how to manage the dynamic, which we've all lived thru before, of dealing with clients...
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