Articles

Articles on AI, coaching, product strategy, and building a business that matters.

1639 posts

Progressive Profiling: Have you started this yet?

WordPressMar 20, 2015

If you were thinking that progressive profiling was only for enterprise customers, then I want you to reconsider. I've just used it on my contact form. Here's how you can do it too!

WordPressMarketing & Communications

Putting Segmentation and Pricing Together

Agency AdviceMar 19, 2015

Two days ago I wrote about segmentation. Yesterday about value-based pricing. Today I'm bringing segmentation and pricing together.

Agency AdviceBusiness AdviceProduct Work

This is not the definition of value based pricing

Agency AdviceMar 17, 2015

A lot of people talk about it, but from what I hear, they're getting the definition of value based pricing wrong.

Agency AdviceBusiness AdviceProduct Work

If you think you don't need segmentation, you're wrong.

Agency AdviceMar 17, 2015

I'll be honest with you, too many people think they don't need segmentation homework. They want to work on other things. And they're wrong. Completely.

Agency AdviceMarketing & CommunicationsBusiness AdviceProduct Work

Two blogging tricks for when you run out of ideas

Marketing & CommunicationsMar 16, 2015

Sometimes you get stuck staring at a blank screen. In that moment, you're looking for blogging tricks to get you going again. Well here are two that work!

Marketing & Communications

Want to sell more products? Do this!

WordPressMar 12, 2015

If you want to sell more products, here's a simple solution you should seriously consider. Because not doing it is just plain silly.

WordPressBusiness Advice

Page Builder Themes: Obox's Layers vs WPMU Dev's Upfront

WordPressMar 11, 2015

If you have to choose between these two page builder themes, which should you choose? Layers or Upfront? I'll tell you my opinion.

WordPress

What does Match.com know about membership sites?

Membership SitesMar 10, 2015

What does Match.com know about membership sites that you don't? I'll tell you right now.

Membership SitesMarketing & Communications

How I overcome Impostor Syndrome before a Presentation

Marketing & CommunicationsMar 8, 2015

I have a trick that helps me overcome Impostor Syndrome for the 45 minutes before I get on stage to deliver a presentation. Here it is.

Marketing & CommunicationsCoaching

My Prestige Conference Review: The Good, Bad, And Amazing

WordPressMar 7, 2015

I couldn't make the first Prestige Conference. I was out of town. But I just returned from the 2nd one and here's my review of the event.

WordPressBusiness Advice

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