Communication

Becoming a Great Conversationalist

Most of us aren’t great at business conversations In a CNN poll run a few years ago, they asked people how well they could manage a business conversation. I’m sure that the people who responded (more than 3500 in a…

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Becoming a better blogger

Becoming a better blogger is just like becoming a better guitarist There’s no way you become a great (or even decent) guitarist without picking up a guitar, grabbing a music book, learning where the notes and positions are, and this…

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Inside Out vs. Outside In Marketing

For the last few years I’ve been coaching and working with companies to help them – from a marketing perspective or from a product development perspective – shift the defaults of their thinking. The shift is one I felt like…

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Why is marketing so hard?

The Problem isn’t Quality I spend a lot of time with companies that have built amazing products, or that run incredible service offerings. The problem they have is rarely the quality of their work. Instead, the core issue they face…

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