It's a question that bounces around in your head If you're a freelancer, small digital agency, or run a small team selling a plugin or theme, you've likely wondered what's the best CRM for you – or if you need…
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What if you wanted to change your WooCommerce product pricing based on the different countries that your customers come from? Years ago I had to do this for a client and it was a mess. Today I want to show…
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What is casual data collection? If you use WooCommerce, you know what WooCommerce User Profiles are. But don't think I spend my days making up phrases like “casual data collection.” I'm just not smart enough to figure out if someone…
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My iPhone is always muted We were sitting in a conference room when someone started getting SMS messages. That's what we called them before we called them “texts.” It was a long time ago. But the point was that every…
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Last week we talked about post-purchased offers. But what about pre-purchase offers? In other words, how do you make running WooCommerce campaigns easier? Let's start by making sure we're all clear on what I mean by a WooCommerce campaign. Assume…
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Our websites need to be more accessible Like most people, I can be resistant to change because it means I have to change my mental models. I have to think about things in a different way, and consider things I've…
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Is anonymous personalization an oxymoron? Anonymous personalization sounds crazy. Most of our approach to personalization comes after we identify someone. So how can you do it when a website visitor is anonymous? Before I get into it, let me ask…
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There are a lot of membership plugins for WordPress out there. How do you pick? Well, the answer depends on what you care most about.
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Have you heard of Fathom Analytics? Most folks have never heard of any website analytics solution other than Google. But you may have noticed, on this site, that I don't have to pop up any notice about GDPR or cookies.…
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It should be easy and inexpensive to create interactive videos If you were to google “interactive videos” right now, like I did the other day, you'd find a ton of options – platforms that help you make and host these…
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