Articles
1639 posts
What Do Customers Really Want?
We Want Bags of Cash, Right? My buddy Shawn, of WP101 fame, likes to tell a story about what customers really want. It starts with this idea that you're interviewing someone about what they want, and they say they want bags of cash. Don't we all? But if you push in further, and ask what...
Creating Block Themes with Full Site Editing
By now, if you've been paying attention to the world of WordPress, you've likely heard of full site editing (FSE) or at least seen the reference to it. Even if you don't know what it is, you've likely seen chatter about it, and maybe wondered what it would mean for you. There's good news for...
The Best Hosting for LearnDash
How do you decide the best hosting for LearnDash? There are a lot of folks who wonder how to find the best hosting for LearnDash websites. I wrote about this before, where I explained PHP Workers. But today I want to give you the four things you should consider, and the hosting options that are...
Enhancing WooCommerce (to work better with LearnDash)
Don't Let People Lie To You Today I heard about a LearnDash client who was told they should use a different LMS because it works better with WooCommerce. It was a ridiculous claim that was completely false and used broken logic to make the case. Suggesting that LearnDash doesn't work great with WooCommerce is insane...
FluentCRM Conditional Checks
Did you miss me? I wrote daily all of last year. And this year I started writing the first two weeks of the year but then I took the rest of January off. Did you notice? The issue wasn't that I didn't know what to write. The issue was answering the question what I was...
New Courses Are Available
Having worked with hundreds of teams building and marketing new products, there are patterns of mistakes I see all the time. The crazy thing is that every one of these mistakes is completely avoidable - without a PhD or ten years of experience. But the mistakes are common because of our belief systems. How we...
Doing Sales Sequences Right
It won't surprise you that I woke up today with emails in my inbox from some company whose form I filled out a few days ago. It likely won't surprise you either that in that same inbox were emails from vendors whose forms I filled out months ago. Short sales sequences and long sales sequences...
Comparing Online Learning SaaS Products
Later this month I'll be talking about all the choices you have when it comes to online courses. In that talk, I'll show you why you might want to use a WordPress plugin (like LearnDash), or when you might consider an online learning SaaS (like Kajabi). Today I'm not going to spoil that entire discussion...
Add A Monthly Connection To Your Online Course
One More Tip For Your Online Courses Over the last few days I've written about selling your course and adding team licenses to your courses to help you generate more revenue. So it makes sense that I would bring this last tip for those of you getting ready to launch online courses this year. It's...
Embracing Segmentation
What is Customer Segmentation? Customer segmentation is the opposite of treating everyone the same—which is how most companies that do mass marketing work. When I was growing up, everyone saw the same commercial for the same product and we all wanted the same things. In those days, communicating was expensive, and only available to the...
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