Articles

Articles on AI, coaching, product strategy, and building a business that matters.

1596 posts

Celebrating What's Important

insightsNov 26, 2021

Tomorrow I'll turn 51. Thankfully, I have all the gifts I could ever want. The friendships I've made have not only sustained me but been blessings in my life over the last pair of decades. But life wasn't always this good. In my twenties I was hungry - eager to make my mark on the...

insights

Lifetime Discounts for GoWP

wordpressNov 25, 2021

Lifetime Discounts Are Amazing There are a lot of Black Friday and Cyber Monday deals that are sitting in your inbox. I'm sure a few of them are going to be great. But there's one you may not have heard about. It's an offer for lifetime discounts for GoWP. When it comes to offers, most...

wordpress

There's Power in Empathy

marketing-communicationsNov 24, 2021

Mirror Neurons Imagine a monkey that is angry. Now imagine you can monitor his brain. You see what fires and what doesn't. Ok, you've got it mapped. Now imagine that he sees another monkey who is upset. And before you know it, the same parts of the brain are firing off - as if the monkey...

marketing-communications

Everyone Needs ZipMessage

wordpressNov 23, 2021

Remember When I Told You About ZipMessage For Coaches? Back in May I told you about ZipMessage and how you could use it for your coaching business. And since then, if we've talked on a zoom call, or been at a conference together, I've told you about it. Today I'll tell you that every one...

wordpress

Automated Acceptance Testing for WooCommerce

ecommerceNov 22, 2021

How Do You Know Your WooCommerce Store Is Working? The merchant who sent me a text was confused and struggling. His store was still live (active) and wasn't offline. But orders weren't going thru. He was trying to figure out what was going on. And worse, it seemed like maybe it had been going on...

ecommerce

Predicting the Future

insightsNov 21, 2021

Predicting the Future is Impossible Predicting the future is impossible and will only highlight how wrong you are. Right? I mean, I'm the guy who said, once on a podcast, that the only thing you could know for certain about what could and couldn't be sold online was mattresses. Boy was I wrong. There are...

insights

Improve Your Product's Sales Page With These Elements

marketing-communicationsNov 20, 2021

Developers Aren't Marketers When it comes to building a sales page, product developers aren't marketers. And there's nothing wrong with that. But there's no developer I've ever met who hasn't wanted the cheat codes. Isn't there a simple list or guide of what goes on your sales page that we could read / follow? So...

marketing-communicationsproduct-work

Struggling to Be Fully Present? Here are Three Tips.

marketing-communicationsNov 19, 2021

We've All Had That One Conversation If you've been to a conference or a networking event, you've likely been in a conversation when the person you're talking to is no longer looking at you. They're looking around the room. Is there someone more important that they should connect with? Can you remember how it felt?...

marketing-communications

Your Membership Site Doesn't Have to Protect Content

membership-sitesNov 18, 2021

We've talked about Memberships & Subscriptions I've written about memberships and subscriptions before. In that post I told you about the difference between belonging and recurring payments. They're not remotely the same thing! But when we talk about memberships, most people - especially in the WordPress space - think only about content protection. So today...

membership-sites

LearnDash Integrity

online-learningNov 17, 2021

Some Days You Get to Release Cool Stuff Today we released LearnDash 3.6 along with CourseGrid 2.0 and LearnDash Integrity. And while all the rest is so cool, and I told you already about Subscriptions, what I was most thrilled about was Integrity. I didn't build anything. The team did all the work. I just...

online-learning

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