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Three BFCM Promotion Tips
Are You Offering BFCM Discounts This Year? If you're doing a BFCM promotion this year, and trust me just about everyone is, I thought I would jot down three BFCM promotion tips that might help you. Why? Because I think most people just post wild offers and hope it pays off. That kind of hope...
The Market Is Never Too Crowded
The first time I took copy and placed it into a design for a printed document, I used Adobe Illustrator. I didn't know any other design solution. So I designed the document and then took the text and placed it onto the design. Then I learned Aldus Pagemaker and did multi-page layouts using it. This...
Recruiting New Employees?
I've spent the last few weeks recruiting new employees. That's what happens when one of your key folks gets a great offer elsewhere. And when you buy a company and decide you're going to grow the marketing and development teams. It's late tonight, so this post won't be super long. But I just wanted to...
The WordPress Funnel Game Continues to Grow
There are several WordPress Funnel solutions - most of them targeted at WooCommerce. I've written about several of them, recently listing these options: WooFunnels, CartFlows, Smart Offers, LaunchFlows, MakeWebBetter. They each do several things well. And over the next year or two, we'll likely see consolidation...
Is Your Site Working For You?
Today I delivered a talk as part of Jennifer Bourn's Content Camp (Website Copy Edition). My session was on your offer pages, and the follow-up to the talk is a working session where we get to have a discussion and answer questions. In that conversation I got to connect with a lot of folks that...
Building Pages for Micro-Segments
Remember When I Wrote about Micro-Segments? The other day I wrote about ConvertKit and Monday.com and how they crafted different offer pages based on micro-segments. Did you catch that post? I told you it wasn't enough to define a segment. You had to be more precise because it makes building pages for micro-segments so much...
How To Choose the Right WordPress CRM
A Real Comparison Starts with Comparison Criteria. I want to help you choose the right WordPress CRM but in this post I won't be telling you which one is right for you. The focus of this article is to simply discuss the comparison criteria. In a follow-up post, I'll grade several plugins against this criteria...
Introducing SlingBlocks - Keep a Eye on WooFunnels
You know those movies where the ocean water recedes and fish are flopping on the sand? And the people nearby are amazed and curious and walk out onto the sand that was previously underwater? If you're like me, you think, \"How can you not see what's coming??!!??\" That's how I was feeling today when I...
Most Employees Are Waiting
When employees were asked if they could answer positively that they felt like their job provided them a regular opportunity to work from their strengths (and passions), only 2 out of 10 could agree. Twenty percent. The other eighty percent of our employees are waiting to be challenged or inspired. That feels depressing, right? It...
Hosting for Online Courses
How do You Pick the Right Hosting for Online Courses? I'm not going to tell you which host you should use for your online course. You'd likely think I was lying or being biased if I told you we designed Nexcess specifically for courses, memberships and stores. So let's skip past specific recommendations and talk...
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