Articles
1596 posts
Building Disposable Software
Disposable Software - The Concept. Most of us, when building software, try to make it support or handle just about anything that it might face. We read bug reports, even for tiny edge cases, and we work to fix our products so that they're work for everyone, forever. But what if we're looking at this...
Your Most Valuable Skill
I grew up in what would be considered the center of middle class. We never had a problem getting food or paying the house payment. We always had a new outfit when school started. And there were two cars in the driveway. It only took a trip to Mexico (not far from my Southern California...
You Don't Need Another Course
I know this is a crazy post to write - right as I'm getting ready to publish 9 courses on this site. But if you've been reading on this site long enough you know this is a pretty big pitch-free zone for my own products. And today I want to challenge you a bit, after...
No One Wants To Set Up Your Plugin
This is not as negative a post as the title may suggest. But it is true. Especially for feature-rich solution-oriented plugins - like membership, courses, or eCommerce plugins. No one wants to set up your plugin. They want it to work. They want the results. But they don't know what every checkbox means. They don't...
You Are Not the Customer
Your marketing team worked really hard to investigate your target customer. They worked on segments and did customer interviews. They spend tons of time and money and crafted personas. Maybe they even gave them names (though I prefer roles). The introduced the personas to everyone - from sales to support, from product to engineering. And...
Team Discounts using Automator & Coupons
Imagine you wanted to create an online course that you were going to sell with WooCommerce. This is a request I get all the time. But then you get a more nuanced request - how do I sell team access, in fixed amounts. What they mean is selling a product that is a 5-seat license,...
Have You Tried WooFunnels?
When it comes to WooCommerce & funnels, there's a good chance you've heard of CartFlows - one of the earliest players working to bring ClickFunnel-like solutions to the WordPress ecosystem. But maybe you haven't heard about WooFunnels - an incredibly powerful solution that is worth knowing about. I've written before about post-purchase offers. Last week...
Pricing Utility Features
Pricing is Hard. Normally I don't put a period after my headlines. But pricing is hard - period. You know what I mean? It's challenging to figure out the right spot where you and customers both agree that the value exchange is worth it. You know what is even harder? Pricing utility features. Wait, what...
Product Ladders & What People Want
Like I told you the other day, I'm working on bringing all my courses from different locations all to this site. And the moment I started building out the course catalog, I realized I was going to need to create some bundles. After all, people won't want to buy every single course separately. But that...
59,000 Plugins - How Do You Choose The Right Plugin?
How do you know if the plugin you want to use is the right one? If you're like me, then you have felt the pain and frustration of adding a plugin to your WordPress site, only to see the whole site break, fall apart, or slow down dramatically. And if you're not technical, good luck....
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