Articles
1623 posts
The WordPress Funnel Game Continues to Grow
There are several WordPress Funnel solutions - most of them targeted at WooCommerce. I've written about several of them, recently listing these options: WooFunnels, CartFlows, Smart Offers, LaunchFlows, MakeWebBetter. They each do several things well. And over the next year or two, we'll likely see consolidation...
Is Your Site Working For You?
Today I delivered a talk as part of Jennifer Bourn's Content Camp (Website Copy Edition). My session was on your offer pages, and the follow-up to the talk is a working session where we get to have a discussion and answer questions. In that conversation I got to connect with a lot of folks that...
Building Pages for Micro-Segments
Remember When I Wrote about Micro-Segments? The other day I wrote about ConvertKit and Monday.com and how they crafted different offer pages based on micro-segments. Did you catch that post? I told you it wasn't enough to define a segment. You had to be more precise because it makes building pages for micro-segments so much...
How To Choose the Right WordPress CRM
A Real Comparison Starts with Comparison Criteria. I want to help you choose the right WordPress CRM but in this post I won't be telling you which one is right for you. The focus of this article is to simply discuss the comparison criteria. In a follow-up post, I'll grade several plugins against this criteria...
Introducing SlingBlocks - Keep a Eye on WooFunnels
You know those movies where the ocean water recedes and fish are flopping on the sand? And the people nearby are amazed and curious and walk out onto the sand that was previously underwater? If you're like me, you think, \"How can you not see what's coming??!!??\" That's how I was feeling today when I...
Most Employees Are Waiting
When employees were asked if they could answer positively that they felt like their job provided them a regular opportunity to work from their strengths (and passions), only 2 out of 10 could agree. Twenty percent. The other eighty percent of our employees are waiting to be challenged or inspired. That feels depressing, right? It...
Hosting for Online Courses
How do You Pick the Right Hosting for Online Courses? I'm not going to tell you which host you should use for your online course. You'd likely think I was lying or being biased if I told you we designed Nexcess specifically for courses, memberships and stores. So let's skip past specific recommendations and talk...
Reviewing Gridbuilder
Why I'm Reviewing Gridbuilder. So over the last few days, our team at LearnDash has been talking about our new version of CourseGrid that we'll be releasing soon. One of the dynamics that happens when you're building software is that you end up telling yourself that you know who the customer is. But it's not...
Testing with Sample Data
How do you decide which plugin will work best for you? Some people just read the marketing text on each site, and that's a fast way to burn thru cash. Others may just get a recommendation. For me, I like to do some testing with sample data. I'm working on a comparison of WordPress CRM...
Order Bumps or Upsells?
Which grows your revenue faster? Order bumps or Upsells? The other day I saw someone ask which was more useful in driving order value up - order bumps or upsells? You know how important I think these are. And I've written a lot about post-purchase upsells, including a recent look at WooFunnels. I haven't written...
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