Articles
1623 posts
Embrace Your Uniqueness
I don't write a lot of posts like this one, where my focus is to point you to stuff I've already written, but there's a reason this is top of mind. My daughter is applying to college this weekend. She wants to stand apart from everyone else. She wants to get accepted. And she's heard...
What Do You Do After You Segment Your Market?
Segmentation is everything. I mentioned it yesterday. And segmenting your market is so important that I write a lot about it. The old way of pitching products - \"we're for everyone\" - just doesn't work anymore. I've spent time talking about behavioral segmentation for anonymous personalization with Bento, and using it for a first party...
Repeating Our Mistakes
Let's Stop Repeating Our Mistakes. I had several product-related conversations today. And in each, it felt like I was repeating lessons that we all knew. The problem isn't knowledge. It's the mental shortcuts we make that put us in a situation where we find ourselves repeating our mistakes. Bobby Bowden was a football coach at...
Ed Sheeran & Creativity
I don't know if you know Ed Sheeran but I'm guessing you've heard one of his songs, with him singing, or something he's authored for someone else. There's no question he knows how to write songs - even if you don't like any of them. Is there something, when it comes to creativity, that we...
Easy to Say, Hard to Do - Eliminate Friction
It doesn't matter if you're designing a new product or service, it takes a lot of work to get the new offering right. I'm in the middle of working on a new offering right now, and even though I've done this for years (and years), the work that it requires never gets smaller or easier...
Uncanny Codes for WordPress
Recently my friend Veena offered a lifetime deal on Appsumo for Smart Quiz Builder. One of the things I thought was pretty cool was her ability to create all those \"stackable codes\" for Appsumo customers so that they could get SQB for more than one site. She explained how she did it (because she has...
Retaining Your Top Talent
It's Crazy Out There. It's never been harder to hire talented staff right now. Every person I know who is looking for work is finding work. And often multiple offers. Even crazier is that they're getting offers that are incredible - mostly because even those hiring companies are struggling to find and hire top talent...
Building Disposable Software
Disposable Software - The Concept. Most of us, when building software, try to make it support or handle just about anything that it might face. We read bug reports, even for tiny edge cases, and we work to fix our products so that they're work for everyone, forever. But what if we're looking at this...
Your Most Valuable Skill
I grew up in what would be considered the center of middle class. We never had a problem getting food or paying the house payment. We always had a new outfit when school started. And there were two cars in the driveway. It only took a trip to Mexico (not far from my Southern California...
You Don't Need Another Course
I know this is a crazy post to write - right as I'm getting ready to publish 9 courses on this site. But if you've been reading on this site long enough you know this is a pretty big pitch-free zone for my own products. And today I want to challenge you a bit, after...
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