Articles
1639 posts
Networking is Your Secret Weapon
We're Always Busy. That's Not Changing. In the WordPress ecosystem, where I spend a good amount of time, there is never enough time to get everything done. There's also a long list (that never gets shorter) of things you should be doing to help your business grow. Even companies that are doing well never seem...
Food Ordering on WooCommerce
Not All Food Ordering Systems Work the Way I Like Can I be honest with you? I'm from California and I don't like Avocados. If you know me, you also know I'm not much for salads or vegetables. But I love Bacon. So when I go to order a BLT, I really want a BMT...
Want to Close More Deals?The Single Story You Have to Tell
There are a Million Growth Strategies Out There... If you want to close more deals the challenge is figuring out which strategies to follow and which to ignore. Today I want to share with you the single story that you have to get right, and include in everything you do. What I mean by that...
Three BFCM Promotion Tips
Are You Offering BFCM Discounts This Year? If you're doing a BFCM promotion this year, and trust me just about everyone is, I thought I would jot down three BFCM promotion tips that might help you. Why? Because I think most people just post wild offers and hope it pays off. That kind of hope...
The Market Is Never Too Crowded
The first time I took copy and placed it into a design for a printed document, I used Adobe Illustrator. I didn't know any other design solution. So I designed the document and then took the text and placed it onto the design. Then I learned Aldus Pagemaker and did multi-page layouts using it. This...
Recruiting New Employees?
I've spent the last few weeks recruiting new employees. That's what happens when one of your key folks gets a great offer elsewhere. And when you buy a company and decide you're going to grow the marketing and development teams. It's late tonight, so this post won't be super long. But I just wanted to...
The WordPress Funnel Game Continues to Grow
There are several WordPress Funnel solutions - most of them targeted at WooCommerce. I've written about several of them, recently listing these options: WooFunnels, CartFlows, Smart Offers, LaunchFlows, MakeWebBetter. They each do several things well. And over the next year or two, we'll likely see consolidation...
Is Your Site Working For You?
Today I delivered a talk as part of Jennifer Bourn's Content Camp (Website Copy Edition). My session was on your offer pages, and the follow-up to the talk is a working session where we get to have a discussion and answer questions. In that conversation I got to connect with a lot of folks that...
Building Pages for Micro-Segments
Remember When I Wrote about Micro-Segments? The other day I wrote about ConvertKit and Monday.com and how they crafted different offer pages based on micro-segments. Did you catch that post? I told you it wasn't enough to define a segment. You had to be more precise because it makes building pages for micro-segments so much...
How To Choose the Right WordPress CRM
A Real Comparison Starts with Comparison Criteria. I want to help you choose the right WordPress CRM but in this post I won't be telling you which one is right for you. The focus of this article is to simply discuss the comparison criteria. In a follow-up post, I'll grade several plugins against this criteria...
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